8 Reasons Your Google Ads Aren't Showing

Contrary to my usual approach, I believe it would be best if we kept the introduction brief in light of the situation you have found yourself in. You are not seeing any Google ads. According to PPC Consultant London UK, that's concerning, to put it mildly. There is nothing to worry about ads not showing if you can't find your advertising on Google search.

Only check for your ad using the ad preview tool. But what if the ads don't appear in the tool for previewing ads? That is a difficulty. We will discuss many causes, both performance-related and not, in this piece.

Want to get right to the point? You may get a customized, immediate audit of your Google Ads account using our free Google Ads performance grader. What we refer to as "non-performance concerns" is as follows. Frequently, factors unrelated to the caliber of your ads, landing sites, ad groups, etc., prevent your Google ads from appearing.

There are many reasons why your Google advertising may stop appearing, even though you are sticking to the best practices for Google advertisements. The keywords are loaded into your newly created pay-per-click account, and the ad wording is optimized. You launch your Google advertising campaign with high hopes, but nothing happens.

Fear not; anybody can experience it. There is probably a problem with your account preventing your ad text from showing up in the search results. Your advertising may not appear on Google for several reasons. The top 8 reasons, according to PPC Consultant London UK, why your Google advertisements are not appearing are shown below.

1. Your Payment Didn't Go Through

Suppose you're paying for your Google AdWords account automatically, like many advertisers. In that case, Google will bill you when you reach your pre-determined payment threshold or the end of your current billing cycle. Depending on which occurs first.

It should go without saying that the payment information associated with your account must be current and legitimate for these transactions to succeed. Your advertising won't appear in the search results if Google cannot charge you.

2. Your Bids are Either Too High or Too Low.

As you may already be aware, each of your Google Ads campaigns requires that you specify a daily budget. Your ads won't appear for queries matching a certain keyword if the maximum cost per click (CPC) bid you set for it exceeds the budget of the campaign it is part of. Check for any inconsistencies between campaign budgets and keyword bids in your account.

On the other hand, if your bids are too low, your Google advertising might not appear. Your quality score for the keyword you are bidding on, and the actual bid determines your ad rank for a specific auction. You can use bid simulators to calculate the effects of raising your bids by various amounts by going to the Keywords area of your Google Ads account.

3. The Keyword Search Volume is Too Low

The ads you have associated with a term that receives little to no monthly search traffic may not be eligible to display.

When Google realizes you're targeting a keyword with a very low search volume, it will temporarily deactivate it in your account. According to PPC Consultant London UK, Google will immediately react to the keyword if search volume increases to a respectable level.

However, from a tactical standpoint, waiting for the volume to rise isn't the best move. Try your best to identify a related term with a high search volume using our free keyword tool or the Google keyword planner that comes with your Google Ads account.

4. Your Ad has been Paused, Removed, or Disapproved.

The only reason your Google advertisements are not displaying is that they have been paused, along with the ad groups or campaigns that contain them. If so, all you have to do is change their state from stopped to enabled.

Alternatively, your ads might not appear because you have deleted them from your account, along with any associated ad groups or campaigns. You will have to start over if this is the case, which is unfortunate. Edit history to see if you unintentionally paused or deleted anything from your account.

Here, you can filter by status to see the modifications that have been made to your account. If nothing has been stopped or removed, yet your Google advertisements are still not appearing in the search results, it's conceivable that they have been rejected. Any advertisement that has been rejected is ineligible to be displayed to users.

5. There's a Scheduling or Targeting Mistake

You can tell Google your days of the week and what time of day you would want your advertisements to appear by setting an advertising schedule for each of your Google ads campaigns in the same way that you specify a budget for each campaign.

Make sure your ads are not planned too tightly by going to the campaign's ad schedule tab and checking there. You can also locate the location targeting specifications for your campaign right next to the ad schedule tab.

Your Google advertisements may not be appearing because there isn't enough keyword search activity coming from the area you're trying to target. Once more, you should watch out for a too-narrow campaign setting.

6. Negative Keywords are Negating Active Keywords

Negative keywords can be configured at the ad group and campaign levels to prevent your advertising from appearing alongside irrelevant search terms. Negative keywords may be masking active keywords if some of your Google advertisements aren't showing.

Let's use the phrase match keyword "CRM free trial" to illustrate. You are bidding on this keyword and have free CRM set as a campaign-level broad match negative. The negative keyword would take precedence over the active term in this scenario, and you would only need to go from the broad match negative free CRM to the exact match negative to correct this (free CRM).

By doing this, you could target visitors seeking a free CRM trial while excluding users looking for a free CRM from your advertising.

7. Your Negative Bid Adjustments are Too Large

We still have one more situation to discuss before we move on to performance-related problems that may prevent your Google advertisements from appearing.

According to PPC Consultant London UK, your ad rank is being destroyed by the extremely negative bid adjustments you have set. Negative bid adjustments that, in certain situations, let you automatically lower your bids inside a given campaign.

It can be adjusted for various factors, like the type of device, the time of day, the location, and others. Despite this feature's usefulness, if your negative bid changes are too harsh, you risk eliminating yourself from the ad competition.

8. Your Ad Group Isn't Focused

The two elements that make up each ad group in your Google Ads account are keywords and ads. There's a good reason Google has them all under one roof.

The ads and keywords housed in the same ad group are connected. Google is aware of choosing one of the ads you have linked to a keyword when one of your keywords activates by a user's search query, and you are in the ad auction.

How pertinent your advertisement is to the user's query will determine how well you perform in the ad auction. You will appear higher in the paid search results and the more pertinent your advertisement is.

The Final Words

For a digital marketer or business owner, realizing that your Google advertisements are not appearing can be a frightening and perplexing experience. It is far too simple to begin to panic and allow your thoughts to wander in infinite directions. As much as we may be able to identify with that, it's critical to understand that there is a perfectly logical explanation for why your Google advertisements aren't appearing. You can always do something to right the ship and get your advertising back in front of your prospects, whether the problem is performance-based or not.

Shaggy Hocane is a famous content writer who has gained remarkable popularity with his captivating digital content. He has been writing for 13 years, taking his skills to the next level. One would surely be amazed by his published articles.