What is digital marketing: and how does it work?

" Digital marketing It is a form of online marketing, in which business is done through online medium, selling or showing the product online is called online marketing".

What is digital marketing?

When we sell our product through online mediums, it is called digital marketing, we run advertisements in digital marketing so that people can see more and more of our product.

Its foundation rests on an advertisement, digital marketing is often done in a paid way only. Paid marketing on Google's SERP page is run through google ads.

How does digital marketing work?

online marketing which is marketing done online. The meaning of digital marketing is to do it online, if we do it by any method or any platform, then we will do it online, "online marketing is the process through the internet",

In this, work is done through the Internet. Like – we ran an ad on Facebook, in that ad we are selling a shirt, a man came and he liked that shirt and went to the website to buy it and he bought that shirt. This is the process of online marketing of process, this is how online marketing is done.

types of digital marketing-

• content marketing
• search engine optimization
• search engine marketing
• social media marketing
• affiliate marketing
• email marketing
• mobile marketing

content marketing-

content marketing This is such a word, which is the base of marketing. It is impossible to do marketing & sales without content, whether it is traditional marketing or online marketing, we need content in both types of marketing.

We are doing any type of digital marketing. Like - as Google Ads, Facebook Ads, Search Engine Optimization, Email Marketing, & Mobile Marketing If we do not have content in any marketing, then we cannot do marketing.

Content is said to be the king of online marketing. And it is planned like King for all digital marketing platforms.

search engine optimization (SEO)-

SEO whose complete search engine optimization is. It is known from the name itself that we have to optimize, we have to optimize our website and rank it on the search engine results page. SEO is an unpaid strategy, using which we can rank our page.

If we look at the worst way to do digital marketing, then it is SEO, because, through search engine optimization, we can sell our product by ranking our website organically on the search engine results page.

search engine marketing-

If there is a lot of talk about bringing sales by investing money in digital marketing, then the name Search Engine Marketing (PPC) comes into it. PAY PER CLICK, which is known by its name that PER click will be paid, has become a part of search engine marketing because this base is mostly used for running paid ads on search engines.

social media marketing-

Social Media Marketing (SMM) Marketing (SMM) is among all the social media platforms. Social media marketing is a part of online marketing, in this, we can do our marketing through social media.

The way the world is moving forward, the use of the internet is also increasing. Nowadays the internet has become a need of people. People spend maximum time on social media. Therefore, given the circumstances, maximum marketers want to bring their marketing to social media, and the importance of social media marketing has increased a lot in online marketing. Due to this, it is an important part of digital marketing.

affiliate marketing-

Affiliate marketing, which is known by its name, has affiliate linking. This marketing is commission-based. Which is based on only one commission, we promote the product in Affiliate Marketing, and if someone sells a product through us, then we get the commission of that product. This is Affiliate Marketing.

Email marketing-By whose name it is known that we have to do marketing here, that too on email. email marketing This is the most unique way of digital marketing, through which we can do digital marketing. This is a different type of marketing, if compared to other digital marketing methods, then the method of this marketing is completely different from them.

mobile marketing-

This marketing is such marketing, is being done for specific smartphones. As the use of smartphones is increasing, this marketing is growing. Nowadays, every 2-3 people have smartphones, due to the increase in the use of smartphones, it came in the form of marketing.

The specialty of this marketing is that it does not pay attention to many things, this marketing is done for mobile & tablet. Whatever templates are made in this, they become mobile-friendly and tablet friendly.

What is digital marketing strategy?

A digital marketing strategy is one in which no work is done without a strategy. In which there is a caste of marketing based on a strategy,

strategy is a big factor in online marketing. It is also called Strategy Based Marketing.

In this marketing, we use the Aida model for strategy

• 1. Consciousness
• 2. interest
• 3. desire
• 4. action

These four steps make use of the strategy in digital marking. By following these four strategies step by step, we can take marketing to a bigger level.

• Consciousness-

This is the first step of any marketing. In this, we spread our brand and products. So that people can know about our brand. And more and more awareness can be spread. In this step, we will attract the attention of a maximum number of people.

• interest-

The second step of the Aida model is that we have already spread awareness about our brand. In this, we will create an interest in people towards our product.

We can bring this interest with good offers and by giving free consultancy.

• desire-

The desire is the third step of the Aida model. In this, we have to spread the desire for our product to the user. Whenever the user gets something related to our product, then our name should come first in his mind. The user should have a desire for our product.

• action-

This is the last step of the Aida model in which we need action. When the user has come to know about us, will be interested in our product, and a desire will arise in his mind, then we have to take action at that time. Action means we have to sell our product. We can sell the product with a good offer.

benefits of digital marketing-

• 1. high reach
• 2. low-cost high conversion
• 3. increase visibility
• 4. awareness increase
• 5. target audience
• 6. measurable
• 7. performance analytics
• 8. exact targeting
• 9. easy to service provide
• 10. easy to communicate
• thanks for reading -

related post - What is search engine optimization? How does this work?

I am a professional digital marketer & blogger 1-year of experience in this niche, I am from India, Uttrakhand