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Launching a New Product? Top 5 Reasons to Have an Android App

Author: Pinal Goda
by Pinal Goda
Posted: Dec 01, 2022

Whether you're a small business owner, a manager of a tech company or an entrepreneur in general, there's a good chance that you are familiar with the concept of an Android app.

It's not just for smartphones anymore — it covers everything from laptops and tablets to televisions and even smartwatches.

Apps are so popular that they now make up about 40% of all revenue for some companies. Launching an Android app is well worth your time if you want to increase sales and customer engagement.

Here are five reasons why:

Omnichannel shopping approach

The app's omnichannel approach will allow you to reach customers in various ways. Your customers can use the app from any device to shop when they want and where they want.

This means that your business is not limited by a specific location or time of day but rather can provide products and services 24 hours per day, seven days per week.

The ability to buy products through an app is especially beneficial for those who don't have access to traditional brick-and-mortar stores or websites because it allows them access to all kinds of products without having physical access first (like at Amazon).

All you need is to have a company that provides Android application services to make your app a reality.

Marketing outreach

The number one reason to create an Android app is that it can be used for marketing purposes. You can use it to promote your business and attract new customers, as well as increase loyalty among existing ones.

The Google Play Store allows you to put up a lot of information about your product, such as how much it costs and where it's available, which makes it easy for potential users who might otherwise look elsewhere on their own devices if they don't see any useful details about your product listed within the app itself (or anywhere else).

Customer loyalty

The number one reason to have an Android app is customer loyalty. Loyalty cards are becoming increasingly popular, and so are mobile payment systems like Apple Pay and Android Pay.

The ability to use your loyalty card on the go can give customers a sense of security when purchasing from you, as well as make them feel more comfortable about making payments online or using their phone at the store.

If you have an existing business, then having a smartphone app will help attract new customers who may not have heard about your store before but still want access to products that are only available in physical stores (such as furniture).

Improved communication

Improved communication is one of the most important reasons to have an Android app. With this feature, you can increase the number of touchpoints with customers and make customer service easier as well.

You can respond to questions or feedback faster than before, which means that your business will be able to keep up with changing needs.

By having an Android app, you can also send push notifications and emails along with in-app chat features that allow users to communicate directly with each other within the app itself!

Strengthen Customer Engagement

According to the android application services providers, having an Android app is an excellent way to engage with your customers and strengthen the relationship you have built with them.

Having a mobile platform allows you to:

  • Interact directly with your customers, answering any questions they may have about your product or service.

  • Share experiences with others through social media channels like Twitter, Facebook and Instagram.

  • Get support from the brand itself when there are problems or issues that need addressing immediately (e-mail support).

Conclusion

We hope this article has given you a better idea of why an Android app is so important.

The opportunity to reach more customers is a great way to make your business more successful, and there are many reasons why it should be one of your top priorities.

We know how hard it can be to launch something new and exciting, but with these tips at hand, we’re confident that any entrepreneur will be able to take on the challenge!

About the Author

Pinal is a React Native Developer working with Gtech Infotech Pvt. Ltd., a leading mobile app development company. Being capable of building cross-platform applications that are highly proficient and offer intuitive user experience is her forte.

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Author: Pinal Goda

Pinal Goda

Member since: Jun 21, 2022
Published articles: 2

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