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To help you distill visitor information about online payment for school in Delhi,

Author: Kabir Khan
by Kabir Khan
Posted: Dec 25, 2014

As discussed earlier, viewing the 80-plus reports in Google Analytics can at first appear overwhelming—there is simply too much data to consume in one go. Of course, all of this data is relevant, but some of it will be more relevant to you, depending on your business model. Therefore, once you have visitor data coming in and populating your reports, you will likely want to view a smaller subset—the key touch points with your potential customers. To help you distill visitor information about online payment for school in Delhi, Google Analytics can be configured to report on goal conversions.

Identifying goals is probably the single most important step of building a website— it enables you to define success. Think of goal conversions as specific, measurable actions that you want your visitors to complete before they leave your website. For example, an obvious goal for an e-commerce site is the completion of a transaction—that is, buying something. However, not all visitors will complete a transaction on their first visit, so another useful e-commerce goal is quantifying the number of people who add an item to the shopping cart whether they complete the purchase or not—in other words, how many begin the shopping process.

Regardless of whether you have an e-commerce website or not, your website has goals. A goal is any action or engagement that builds a relationship with your visitors, such as the completion of a feedback form, a subscription request, leaving a comment on a blog post, downloading a PDF whitepaper, viewing a special offers page, or clicking a mailto: link. As you begin this exercise, you will probably realize that you actually have many website goals related

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With goals clearly defined, you simplify the viewing of your visitor data and the forming of a hypothesis. The at-a-glance key metrics are your goal conversions. For example, knowing instantly how many, and what proportion, of your visitors convert enables you to promptly ascertain the performance of your website and whether you should do something about it or relax and let the computers continue to do the work for you.

In contrast, last night I was cooking dinner with my 13-year-old son when we realized we were missing one of the ingredients in the recipe. When we’d gone shopping we had failed to buy something we needed – a "need to have."

You might think that people shop because we need things, but as these stories show, that is not necessarily the case. Often we buy things because we like them, and we frequently fail to buy the things we actually need. In this chapter I explore several different reasons for shopping, whether online or offline: shopping out of need, shopping out of desire, shopping because we are told to, and shopping to be social.

Clearly, we buy some things because we need them. For instance, we need to buy food and drink in order to survive. Some people around the world are self-sufficient, of course, growing their own food and rearing their own livestock, but in most nations with developed economies this is rare. Even if we buy direct from the farmer, rather than from a supermarket or corner store, we still have to shop for food. Travel across to Morocco and the souks of Marrakesh are doing just the same, putting piles of carpets or mountains of sweets out to tempt us, even if we have no actual desire to buy them. The world over, retailers are able to play on the fact that we tend to buy things we like on impulse.

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Author: Kabir Khan

Kabir Khan

Member since: Jul 16, 2014
Published articles: 46

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