6 Arguable Points to Decide Between Traditional Marketing VS Online Marketing

From the past few years, companies have turned their attention from the traditional marketing to online marketing. Not only the established companies there are these start-ups who are feeling secured by this. Well we know that it is tough to change yourself from one thing to other, it takes time but change is inevitable. Apart from this many companies follow the traditional media for marketing their product. Well! this blog is for them, it is to show why they should choose online marketing over traditional marketing.

1. Cost : For any kind of business cost is a major concern. Traditional marketing medium like T.V, Radio, and Newspaper needed a huge amount for marketing. Moreover, the Ads could not stay for a long period of time. Whereas, Online marketing needs a very minimal amount to start it's campaign, and a search engine optimization campaign runs for a long period of time depending on its ranking. Another great element in online marketing is PPC (Pay Per Click) advertisement, which is an easy experiment with small Ad volumes until you perfect your strategy and marketing budget.

1. Brand Awareness: If you are following the traditional marketing systems, then you have to maintain proper brand awareness and customer loyalty. On the other hand a website might prove to be the best marketing tool which is available. A regularly updated website with attractive content will offer a better value for your customer.
2. Result is Measurable: If you are following traditional media, then you can't track back the impact of the direct sales on the customer. Whereas, in online marketing everything is tracked and illustrated with images and graphs properly. If you use the free traffic analysis tool like Google analytic, then it can calculate your return on investment (ROI) so that you can appreciate the excellent value generated from your online marketing budget.
3. Customer Targeting: In traditional market it is not possible by the company to target a mass of customers. Through radio, newspaper, and T.V they can create an general awareness. Whereas, in online marketing there are ways they can find out the customer's need and requirements. These sites target those customer's in particular in online market or social media. Hence personalizing customer targeting is very important in online marketing.
4. Product Review: Traditional marketing can't provide these services. Online sites provide customers product review's, customer read popular blogs, they also take opinion from their friends. If you can provide proper information what the consumer is seeking. Then you may convert a visitor into a potential buyer. Social Media has boosted this marketing strategy a lot, and word of mouth is very important to some consumer's. Because you know trust is more important in the marketing business.
5. Grabbing Attention: In traditional marketing techniques people may read through the whole article, regarding the product and it won't hold them interested in that product. Whereas, in online marketing the consumer has the opportunity to visit the website and know more about the product. This curiosity of the customer is turned into sales very soon.

Thank You

It was fun comparing two of the most effective method of marketing. We hope you got a better picture regarding online marketing. There are budding integrated digital marketing agencies, who take up the responsibilities of the online marketing. We don't say traditional marketing is bad, but we suggest to make use of the modern technologies.

Emily is a gadget guru turned digital marketer who wants to go live in Himalayas once she gets old. She especially enjoys writing on impressive integrated digital marketing services.