Chatbot Advantages for Travel & Tourism Industry

With technological advancements, the way people now plan their travels has changed. As a consequence, travel companies need to adapt, find new ways to answer travelers’ needs, and improve customer experience if they want to attract new prospects or retain existing clients. In the same way, as in other industries, chatbots are a very efficient way to tackle these challenges and help overcome these issues.

Customer experience has become paramount for companies to stand out. Travel chatbots, powered by artificial intelligence and machine learning capabilities, address this need effectively.

The face of tourism has evolved a lot in the past decades. Today’s travelers no longer go to their local travel agent in order to book their trips, they are more and more connected and digitally savvy, doing all their research online. As shown in a study conducted by Expedia, people end up visiting 38 websites on average while planning their travels and increasingly look for personalized offers and travel plans.

Along with the rise of instant messaging, this shift means that travelers are getting more demanding, wanting lots of information, personalized solutions, and immediate answers to their questions for a streamlined travel experience.

"64% of travelers and 80% of business users expect travel companies to respond to them in real time." (Salesforce)

They don’t want to wait and the company that answers their need for immediacy, whilst meeting their budget, will most likely win the business.

As a consequence, the tourism industry needs to shift the way they engage with visitors and customers and travel companies need to keep seeking new ways to improve customer journeys and make travel more convenient.

In this new context, automating some tasks becomes necessary and allows the tourism industry players to tackle some of the challenges posed by this new generation of travelers. Artificial intelligence and chatbots, which have positioned themselves among the digital marketing trends in recent years and have already proven their efficiency in various sectors, then become a viable solutions to solve those issues.

Customer Engagement & Personalized Experience

Travel chatbots build trust among customers by being available 24/7/365. This feature enhances the customer experience by resolving queries at peak times and when the customer is in different time zones. It helps in reducing customer dissatisfaction, increasing customer satisfaction and thus increasing sales.

It Saves Time & Effort

A travel chatbot is an automated service that saves time & effort. They are an invaluable tool for improving customer relations, by providing instant and convenient at-a-glance information. Often, a chatbot can provide answers to simple questions within seconds. The efficiency of travel chatbots means that customers need never struggle to find the information they need for their trip.

lead Generation

The chatbot can even act as an assistant that makes purchase recommendations. And with many chatbots capable of multi-channel communication through text, voice, and even video, businesses can now engage audiences in multiple ways in one conversation with direct benefit lead generation and keep it smooth.

Conclusion

Using artificial intelligence, chatbots rely on a mix of machine learning and human curation to deliver an automated service that is personalized for everyone. They can therefore have a huge impact on customer acquisition, brand engagement, and retention – particularly in the travel industry, where the competition for consumers' attention is fierce.

Botgo by Globtier is an advanced AI tool for enhancing customer conversations. Businesses can use it to improve customer experience, generate more sales, and queries, or answer FAQs, and build a deep relationship with customers.