Reasons To Create A Unique Exhibition Stand Design

Periodically, there are held exhibitions and events that attract both businesses and the general public alike. These do make great platforms for all types of small and big businesses, professionals and industry experts. They can come together, share vital information and develop a good network. Expanding markets combined with rising globalization has only made trade shows and exhibitions mandatory for business promotion and marketing.

Need for a stand

The truth is that exhibitions and events do act as major stimulus to boost business development. Companies exhibition at such venues do require spending a good amount of money and time. Hence, the returns to derive should offer excellent returns. Hence, the stand design is to be enticing and create a long-lasting impression upon potential customers.

Gaining attention

An attendee, on an average takes just about 3 to 4 seconds to cross your exhibition booth. Hence, you have very little time to catch their attention towards your stand. You need to do something creative that will motivate them to stop for a look. If you are to promote a wide variety of products, then you do need to invest in custom built Exhibition display stands.

Reasons to choose unique stand design

• Grabs greater attention: 48% exhibitors consider choosing eye-catching stand design to be the most successful strategy to adopt to attract audience attention. It should be followed by holding on-booth competitions, social media and giveaways. This strategy is sure to work better as the attendees will seem to be more interested in these things. More crowds at your stall will more attraction and better brand image.

• Showcases individuality: Embrace your individuality as well as showcase it to the entire world. Doing so will allow your brand to be recognized and noticed by everyone around. What you need is an innovative and unique stand design. It should reflect your incomparable status and uniqueness. Avoid copying what your competitors are doing. Rather, do something innovative and different that will make your stall stand out.

• Not blending into exhibitor pool: Several global trade shows are held periodically hosting exhibitors in hundreds. Such shows are participated by big and small companies, some of which tend to spend huge. The objective is to establish new customers and maintain existing ones. Custom stand design is undoubtedly a vital factor that will separate your brand from your competitors.

• Creating positive first brand impression: Trade show attendees generally get attracted to those stands that appear visually appealing to them. Well designed ones are likely to make them feel curious as to what is being offered by the brands that have organised it. A good looking stand design automatically creates that mentality of the brand to be good to. This is where the difference lies in achieving success when promoting business in a crowd!

• Generate huge number of business leads: It is undoubtedly the main goal that is vied by every company taking part at any corporate event or trade show. Full efforts need to be put in to generate good number of leads as well as gain new customers quickly. A better looking stand will secure better chances to derive more business leads. It also helps expand business-customer relationship.

How to create that unique stand design

Since you have realized the significance of a having a custom exhibition stand, the next step is to design it the right way. But how do you start? If your business is a bit complex or is part of a highly competitive industry, you do need to take more care when designing the stand. It becomes important to hire the industry experts who can design the stand to best represent your style of business.

Steps to design your exhibition stand

• Lighting: Colours and lights provide the exhibition booth with that aesthetic appeal. Coloured lights, recessed lights and spotlights, etc. can help highlight vital areas or products.

• Optimize space: Ensure making full use of designated space at the venue. Add another floor to increase stand height once dimensions are confirmed with the organizers. Include high signage, tall rotating sign or suspended props to grab attendees’ attention.

• Interactive presentations: To deliver interactive presentations, install smart screens or tablets. It allows showcasing your expertise and creativity. Such interactive presentations assure better visitor engagement with your stand. Ensure your visitors do not get bored or feel neglected at your stand.

• Design remarkable entrances: Entrance points should be designed elegant and smart to deliver enhanced user experience. Digital touch points when installed at the entrances are likely to help derive optimum lead generation. Use advanced technology, graphics and bright lights for added attraction.

Doing things correctly

You need to undertake all possible measures well within your budget to ensure your stall is a hit with the audience. Make it talk of the town. An attractive and unique exhibition stand design is sure to open up new opportunities for your business and create better relationship with existing and potential clients.

Panache Exhibitions is a foremost exhibition stand and booth designing and construction company based in India. With more than 40 adroit team members, we deliver 360-degree bespoke solutions for all your exhibit needs.