How to get started with Facebook Ads?

Facebook is one of the most widely used social media platforms in today’s time. This makes Facebook popular amongst marketers to promote their businesses to focus their marketing efforts. It is safe to say that Facebook ads are the butter to the bread of marketing for businesses that want to conquer the digital world in their niche. Apart from this enormous traffic of over three billion users that Facebook already has, the active audience keeps on growing.

Why Facebook Ads?

Vast Audience

Facebook ads are a necessary-learn skill for most entrepreneurs & marketers. The deep ends can be left for the professionals to master but maximum business owners must absorb the basics of it. The entire focus is on delivering the right kind of products or services to the right set of audiences.

Unparalleled Targeted Ads

An efficient marketing strategy does not only reach the maximum number of active users but the one that reaches the correct users who are in some way looking for something that your business provides. Facebook is an intelligent social media advertising platform that covers the desired set of people with the correct message. The accuracy is unbeatable. Facebook knows its active users very well & this data helps marketers to reach their potential customers with proper targeting. This displays the immense power of Facebook ads for business owners.

Maximum Control

Facebook has a tool known as Facebook Ads Manager which is your dashboard from where you can promote the products or services that your business offers. This dashboard gives you overall control of your advertising efforts to optimize your targeting strategies to get the maximum outcome. In short, Facebook ads manager keeps you in the driver’s seat to gain full control over your ads with all the targeting tools.

As technologies like artificial intelligence take over day by day, marketing becomes more about personalization & glorifies the significance of targeting the correct chunk of users on the platform. The chances of a Facebook ads campaign being successful without correct targeting is as good as wasting most of the dollars because you will be reaching the wrong users.

How many types of Facebook Ads are there?

With lower costs, a successful ads campaign is one that successfully reaches the goal by targeting the right audiences. Facebook ads allow you to choose your campaign objective, which also determines the ad spending budget. Cost per click being the benchmark, there are a few other types of objectives that you can choose from depending on the goal that you are trying to reach.

1. Lead generation

2. Reach

3. Conversions

4. Link clicks

5. Impressions

Facebook Ads Manager also allows choosing amongst various ad types or formats that fit their campaign objectives & goals, as follows:

• Lead

• Image

• Carousal

• Video

• Stories

• Collection

• Slideshow

• Messenger

• Instant experience

These ad formats can be matched according to your campaign objective & ad goal. Every ad has special instructions & dedicated call-to-actions (CTAs) to ease the work of marketers & guide them further.

Facebook Ads: Conclusion

Facebook ads can be a powerful platform that can turn into a useful marketing channel for your business, given that you overcome the learning curve to master the art of advertising on Facebook. The most important aspects to keep in mind while doing Facebook ads are catchy creatives, dead-specific targeting, & lowered ad costs.

Manoj Shukla is a Web-app Developer at Webomindapps. He has a keen interest in Technology, SaaS-based products. Also, he loves music & cricket and reads books in his free time.