Why User Experience (UX) is important in Search Engine Optimization?

UX Factors

UX as it is known plays a key role in user experience, once the visitor is on the site. User experience is several factors that make the visitor take a deeper interest in the website. Some of the well-known factors are mobile friendliness, download speed, stable site elements, and relevant content. UX is important for better ranking and increased traffic and conversions. Hence search engine specialists give it due importance.

Web Core Vitals

Google has hallmarked web core vitals as something every webmaster should audit in a client's website and rectify errors detected. The web core vitals deal with image weight, coding, and placement of images. A stable site will result if the coding is perfect otherwise the mouse may not reach the clickables on the site efficiently.

Responsive Website

A responsive website means that it can easily be experienced on smartphones and other handheld devices. This factor is also known as compatibility, and it is very important since more than 55% of searches are on mobile phones, very soon the search on these handheld devices will increase immensely. Hence webmasters should audit if their website is mobile friendly or not. Images can be a hindrance or a positive factor if properly optimized. Lightweight, high-resolution images will certainly lead to better impact. Images should be limited and well-defined in the coding. While developing a website or a portal the number of queries sent to the server should be limited. Many on-page meta elements impact the website favorably. Also, add microdata or schema since search engines universally accept the details in them.

Robust Architecture

A website should have a wholesome, robust, and smooth architecture with each element in its place working efficiently. The pleasing design and colorful or aesthetic patterns as the case may be also play an important role. Graphic designing plays a major role in UX. A good graphic designer would deliver loads of goodness to the site.

The visitor should be able to reach important information on inner pages within one click. For in-depth information, the reader should find it on the inner pages easily. Dead or broken links in a website should lead to 404 or should be removed from the site. Duplicate content or page should be removed they should not be there at all. All websites should have an HTML site map for humans and an XML one for search engines.

There are many aspects of designing websites that make a website user-friendly. Professional web page developers should always seek to make their sites better. A user-friendly website always performs better on the SERPs or search engine result pages and search engines accord a higher ranking to the website. Websites with high bounce rate and unstable structures always perform badly even after effective search engine optimization. Search engines take into account over 200 metrics while indexing and ranking a site. Remember and factors responsible for UX are taken into serious consideration.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India