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Instagram is Experimenting with Multiple Links in the Bio

Author: First Digiadd
by First Digiadd
Posted: Feb 03, 2023


On October 1, 2022, Instagram announced that it was working on the feature to allow users to select multiple links from the bio text, instead of just the first one. This means that the user’s bio can include up to four links. Two are visible to the public, and the other two are only visible to the user that has the account. As a result, the image and text can be organized in a more engaging, focused and personalized manner. The switch to multiple links in the bio was inspired by Facebook, which also allows users to select additional topics for their status updates. The Best Digital Marketing Company in India follows instagram updates in social media marketing to reach more traffic.

Instagram is Working on Better User Experience

In an attempt to make the process of creating an account on Instagram more user-friendly, the service is testing multiple links in the bio. This means that, while users will be able to select only one link per bio, they can click the second link to view the full account. Similar to Facebook, the feature will be limited to India and Instagram will stop testing it if it is not released worldwide. Ultimately, the company hopes that the change will encourage more users to create engaging and relevant accounts.

New Update of Instagram

As part of the new update, Instagram is testing multiple links in the bio. Out of the box, users will see two links, visible to the public, and two, only visible to the user that has the account. Users can click the "plus" symbol next to the bio to add additional links. While the feature is currently only available in English, Instagram is working to expand the option to include multiple languages.

Instagram will Take Down Bad Links

While the feature is meant to improve the experience for users, it poses a few risks. For one, if a user clicks on a bad link, the service will prompt them to "delete" their account. While this may seem like a good idea in theory, it is likely to prompt more complaints from users than just taking the link down itself. In addition, if a user encounters a website that includes a bad link, Instagram may take the link down in an effort to protect the account of the user that pointed it out.


Ultimately, the latest update to Instagram represents another step forward for the service. With multiple links in the bio, users will be able to earn more likes and comments without being overwhelmed with links. The service will also be able to better differentiate between quality content and links that only get a handful of views.

About the Author

First DigiAdd is one of the top digital marketing companies in Pune offering the following Digital services.

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Author: First Digiadd

First Digiadd

Member since: Jan 07, 2021
Published articles: 47

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