Future Scope Of Digital Marketing In India

Before we look into the Scope of https://digitalmantraacademy.com/digital-marketing-scope-in-india/ in India, we look at the historical background of marketing channels.

In 1883, Horlicks published the first advertisement in India for malted milk in a newspaper. After that, the newspaper became a popular medium for advertising.

The newspaper dominated the advertising industry for many years until 1927. Radio Club of Bombay broadcasted a radio advertisement in India for the first time in 1927, and radio is India’s leading medium for advertising.

Time was also changed in 1978 with the first television advertisement in India. After that, television became the king of mediums for advertisements. Over time in India, time changed continuously.

Now the world is digital, and in this digital world, the medium of the advertisement has also changed. Here is the beginning of Digital Marketing One survey found that 63% of the world’s total population is regularly around 5B active on the internet.

In India, 658 million people are connected to the web, accounting for 47 per cent of our population. Therefore, the internet can be a huge source of information for many people.

This is the primary reason behind digital marketing. Digital marketing is also a great way to increase your sales.

Digital Marketing provides the Following Advantages:

1. Cheaper:

Advertising has historically been very costly for the company.TV stations and radio stations, as well as newspapers, cost a lot of money for advertisement. At this point, digital marketing has an affordable cost in comparison to other channels.

2. Easy to Utilize:

The most modern online marketing software is easy to use and easy to utilize. As a result, they reduce the need for effort and time. In addition, tools provide a wealth of information to help us develop a strategy to expand our customers.

3. Targeted Audience:

With digital marketing, businesses can target their marketing efforts to the right people and narrow them down based on gender, age and education.

4. Contacting Mobile Users In 2016, Reliance Jio provided the internet free for two years. Since then, the entire market has changed, and the internet has been more affordable till today. The internet later enabled mobile phones to be cheaper, and their use has been growing rapidly. The number is expected to increase even higher.

The study estimates that 1.2B users are using cell phones in India. Therefore, more than 750 million smartphone owners are in India, and many people can use mobiles.

Still doubt Why to Choose Digital Marketing We already wrote an article. Take a look

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