Digital Marketing Works Best on Special Occassions

In India, festivals and holidays are plentiful. The people celebrate auspicious events based on seasons, myths, and religion the most. These are the occasions when people are emotionally charged and in a great state of mind, and most responsive to commercial messages in the form of appreciable content. Most of the purchases take place on social occasions in India.

For marketers, these are the right times to push their content. People are in the right mood majority of the e target audience is in a happy mood due to a short holiday they are more active on social media and their responsive bet. This is the time to attract an audience and advertise products and services. In a holiday mood, people are on a shopping spree and more likely to indulge. This is the time when digital marketing efforts pay off.

During short or long holidays people are in the right mood and more receptive to digital marketing messages. The target audience has already planned vacations and is in the mood to make a purchase. For the active marketers executing a campaign, professionals, and business owners, these are opportune moments to push their there message with great offers, well-planned promotions, discounted deals, and impactful schemes.

While most marketers want to make the best of the off-work days those with alacrity, sincerity, and commitment have planned well. Grabbing an opportune moment requires advanced planning and execution. The content calendars are full of schedules aimed at the right occasions. By the time off-work time approaches the content calendar is full to the brim. Ready to be pushed on D-Day on the targeted social media sites.

Before the arrival of the occasion, the creatives should have planned on all the topics that suit the festive season or the occasion. In India, the right times are those with traditional leanings and religious-minded target audiences. No, to state but most of the 1.2 billion citizens have traditional or religious leaning and these constitute the target audience. For example, these are the auspicious seasonal events like the beginning of harvest time. Most of the religious practices and rituals are carried out on off-work days and that makes the target audience well set for purchase.

Even though the target audience is most receptive to purchase a consistent push should have been carried out since earlier time. Digital marketing is all about planning and consistency remember.

This is the time for marketing agencies to execute their campaigns well. But they should have been pushing forward the digital marketing messages for a long.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.