Create your digital files or other online content

Now that you have an idea for a digital product, it's time to build it in a way that looks good and is easy to use.

You can host your videos privately on YouTube or look into a more robust hosting platform like Thinkific if you are offering an online course.

You always have the option of providing a straightforward PDF or a zip file containing multiple documents, such as templates, that are sent after using your online payment software.

But if you want to make the experience even better, use a platform that lets you add interactive elements. You can make a file with images, questions, and even video to make a more immersive workbook or show your online course.

Be sure to include your branding throughout the format you choose. When they move from your website to the digital product, your customers should never be in any doubt that they are getting a branded experience. This even applies to the payment reminder you might send.

Set up automation to sell digital products online

You can actually use automation to sell digital products online as a passive income stream. Customers who find you online can buy your products while you concentrate on your core services—all without your supervision!

You only need to use a business automation system to make it all happen. Not only are interactive files possible to create, but you can also automate the entire process of allowing users to purchase and access them.

The following is a general list of steps you can use to automate how you sell digital products, though your workflow may change depending on the type of business, industry, and type of digital products you sell:

First and foremost, ensure that your digital product is easily accessible on its own landing page. As a result, you will only need to remember one URL when promoting the product, and you will be able to use the landing page to provide additional details about the service or product you are offering.

Send your product after receiving payment: Let's say you have a $50 landing page for social media templates. Your automation can send a $50 invoice as soon as someone fills out the appropriate contact form on the page. After the online invoice has been paid online, you can immediately send the digital product created or an email with the link if the product was built separately.

It's that simple! Having an easy-to-access list of everyone who has purchased digital products is another great advantage of using a single system to sell them. This list can be nurtured later through email marketing to turn them into long-term customers.

I write about the tools of crms to help other small businesses and freelancers who are getting started themselves or just want to gain more knowledge. I hope that the information I provide helps you grow your business!