Magento 2 Layered Navigation extension is a powerful tool that can help you improve the customer experience and increase sales in your online store. This extension allows customers to filter products based on various characteristics, such as price, category, color, size, and more. This makes it easy for customers to find the products they are looking for, which can increase sales and conversions.
Here are some of the benefits of using the Magento 2 Layered Navigation extension:
Better Customer Experience: Magento 2 Layered navigation makes it easier for customers to find the products they are looking for, which can make the shopping experience more positive.Increase Sales and Conversions: By making it easier for customers to find the products they are looking for, layered navigation can increase sales and conversions.Lower Bounce Rate: Magento 2 Layered navigation can help reduce your website's bounce rate by keeping customers on your site longer and encouraging them to browse more products.Better SEO: Layered navigation can help improve your website's SEO by generating unique URLs for each filter combination. This can help improve your ranking on search engine results pages (SERPs).Features of Magento 2 Layered Navigation Extension
A good Magento 2 layered navigation extension should provide a variety of features, including:
Ajax Filtering: Ajax filtering allows customers to filter products without reloading the page. It makes the filtering process faster and more user-friendly.Multiple Filter Options: Customers should be able to filter products based on various attributes like price, category, colour, size, and brand.Customizable Filters: You should be able to customize the filters that are displayed to customers. For example, you should hide some filters or rearrange the order in which they appear.SEO-friendly URLs: This Magento 2 extension should generate SEO-friendly URLs for filtered product pages. This will help your store rank higher in search engine results pages (SERPs).Performance Optimization: Extensions should be well-coded and optimized for performance. This will ensure that the filtering process is fast and responsive, even in large stores with a large number of products.How to Choose Magento 2 Layered Navigation Extension
When choosing a Magento 2 layered navigation extension, there are some factors to consider:
Features: Make sure the extension offers all the features you need.Ease of use: Extensions should be easy to install and configure.Compatibility: Make sure the extension is compatible with your version of Magento 2 and any other extensions you use.Support: Choose an extension from reputable developers like Webkul that offers good support.Conclusion
Magento 2 layered navigation is a powerful tool that can help you improve the customer experience, increase conversion rates, improve SEO, and reduce bounce rates. When choosing a Magento 2 layered navigation extension, make sure to consider the features offered by the extension, ease of use, compatibility, and support.
About the Author
I am Chandrasekhar, A creative Digital Marketing Executive at Webkul Software Pvt. Ltd. helps clients to generate leads, drive site traffic, & build their brands through useful, well-designed marketing strategies.
