Why SEO is Important?

Search engine optimization is following search engine guidelines. Search engines like Google work by indexing your website, and then it ranks it for display on SERPs. The displayed links are clickable and lead to the website or blog.

The engine scans the website attributes and content to make out its topic category. Webmasters should thus align the website on one topic so that search engines can easily categories it and not be misleading.

SEO comprises on-page and off-page optimization.

On-Page SEO

Off-Page SEO

Technical SEO

On-page optimization is working on-site. It involves adding relevant content and attributes like video, images, and infographics. In addition, the title and meta are also added and are visible but placed behind the screen. Keywords play a major role in SEO they are vital for describing page content and informing search engines about the topic. These are placed in the title and meta beside visible on-page tags. During formatting the content is formatted by dividing paragraphs using visible tags. The most important tag is placed under the header and is referred to as the H1 Tag this is followed by h2 and h3 tags denoting which are deemed less important. All the content is scrutinized by search engines before indexing and ranking on the SERPs.

Off-page optimization as the name suggests is off-the-page activity. It is the creation of content embedded with a link hinged to an anchor text. The content created on an article site or blog post is then posted on social media sites. Off-page activities also include the creation of referrals. The links when clicked act as referrals hence seo leads directly to the website. Thus offpage optimization offers the benefit of organic ranking as well as creates referrals. The content created is ideal for digital marketing as a funnel can be craftily created.

Technical SEO is behind-the-scenes work that has a lot to do with coding and programming. Technical SEO impacts the on-page presence like placement of content and creation of link architecture. All these elements help place the website within the guidelines set by the search engine.

All the above activities combined are part and parcel of search engine optimization which is a subset of digital marketing. Another form of marketing is SMM or Social Media Marketing which like Google Ads is paid. Unlike SMM SEO is much less costly and leads to organic ranking on the SERPs. Thus search engine optimization is a better bet than SMM. Website owners should thus hire an SEO Agency for better results.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.