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5 Essentials of Corporate Gifts - Relatiegeschenken Giving Trend

Author: Mark Milligon
by Mark Milligon
Posted: Jan 22, 2015

We are living in the culture where building relation is become critical for doing business, Gifting play big role. On other hand, cultures where business person relay less on business relations and make their own decision where gifts are not expected.

However, Relatiegeschenk (Promotional Gift) giving is an important part of doing business in today’s multicultural environment. Buying the perfect gift for your clients has never been easier thing. Well, with the range of corporate gift collections, gift ideas comes a dizzying array of choices.

Before you sent out from your menage to buy the perfect corporate gift for your clients, know the essentials of corporate gift buying.

According to the Survey, Top 5 corporate gift are,

Holiday Cards and Promotional Calenders – 49% Corporate People Appreciate

Gift Cards – 26% have received

Branded Personalized Items and Gifts – 23% like to Receive

Food Basket and Wine – 29% Just Love

Charity Donation – 10% of corporate people gave favorable response

So, before you run out and buy the "tried and true" Relatiegeschenken (Corporate Gifts), you should consider these 3 essentials of buying business gifts.

Check put the gift giving policies: Many companies and government organizations will have limited gift giving policy limiting the dollar value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitation of gifts so they don’t have to return the gifts.

Determine Wants: Know what your clients actually wants may help you to make the ultimate business gift choice. However, it is difficult to know your client’s choice on personal level. But best bet is to call their manager and ask about their choices and to give you a ideas what to buy.

Consider Cultural Difference: When the land varies, the culture varies too. Each country and culture will have different rule for corporate gifting. Like, in chine, a gift can not warped in White since it symbolizes death.

Go For Quality over Quantity: Any business gift you send reflect your brand image. Avoid lower quality gifts that can impair with your brand image. Without breaking your budget, purchase quality products.

Deliver Personally: If your client list for corporate gifting is not too large, consider to deliver personally to each client. A personal deliver of the gift will always make at the top of the client’s mind.

Corporate gifting is the opportunity to connect with your client, straighten ties and share your regards.

About the Author

I am Content Marketing Manager. I had specialization in Relationship Marketing. I am expert in marketing field since last 6 years. I am born in United States of America. I completed my studies in USA.

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Author: Mark Milligon

Mark Milligon

Member since: Feb 05, 2014
Published articles: 27

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