Thinking Beyond the Box - How On-Box Advertising is Redefining Brand Engagement

On-box Advertising is playing a pivotal role in helping brands establish a unique and impactful presence while boosting their digital presence across various social media platforms. This innovative approach not only enhances product awareness but also encourages customers to explore digital offerings.

On-box Advertising is introducing new avenues for brands to connect with their audience. Hundreds of customers across India received a pleasant surprise when their delivery boxes arrived with messages and contests from well-known brands. The launch of on-box advertising is an exciting new step for India.

Asian Paints, a leading paint and decor company in India, collaborated with Amazon Ads for its first on-box advertising campaign in the country. They ingeniously transformed Amazon's delivery boxes into unique branding packages featuring its exterior paint - Ultima Protek. The paint was showcased alongside Ranbir Kapoor, its brand ambassador. In line with the product proposition, the box showcased three sides displaying the harsh elements of Dhoop, Dhool and Baarish to protect the contents inside. The fourth side of the box had a sketch of a house that customers could colour to express their creativity. Customers were invited to share their creations on social media and use the hashtag #LaminateYourDream, through which they could win a chance to have the exterior of their house painted and win Amazon vouchers.

Here are a few benefits of On-box Advertising:

• On-Box Advertising doesn’t have to align with the product. Customers influenced by Social Media appreciate creative packaging as much as the contents. They are drawn to imaginative boxes even if they are not related to the product inside.

• On-Box advertising encourages creativity while maintaining the core message of sustainability. In Australia, Whiskas teamed up with Amazon for an On-Box ad campaign, where boxes were designed to transform into castles, offices or roller coasters for customers’ cats.

• On-Box Ads grab attention. Shipping boxes, often in plain sight, offer a cost-free outdoor, mobile advertising medium that reaches beyond the recipient to multiple viewers.

• On-Box Advertising offers free virtual branding. Shipping boxes not only travel physically but also virtually as people share online pictures, enhancing their online presence.

On-Box Advertising stands out as an innovative advertising space that takes your brand to new audiences and elevates brand awareness.

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