Basic Components of a Professional & Functional E-Commerce Website

Anyone can set up an online business, however, the real challenge is to establish a professional looking and highly functional e-commerce website. Designing such an interface is not an easy task, and requires one to avail the services of an eminent website designing company New York. The mantra of a successful online site is to deliver a safe, simple, and a pleasant shopping experience. Listed below are the main components of an e-commerce web portal:

Product Pages

These pages primarily contain product descriptions with their respective images. One should ensure to use keyword rich content and high quality pictures to attract traffic. Basically, the appearance and details listed on these pages will intrigue the customers to make a purchase. Unorganized and difficult navigation will induce the visitor to leave the page. Hence, with the help of a reliable Website Designing Company in New York, such as WS Centre, organizations may create a professional and efficient e-commerce site.

Shopping Cart

Once the customer selects the product, he proceeds to the shopping cart. It is imperative to deliver a fabulous user experience at this segment, ensuring that the process enables customers to select products easily as well as add, delete, or edit the items in the list. Further, it should also allow for order tracking, order fulfillment details, and status of product inventory. The system should also provide sales reports and other pertinent data for conversion management.

Payment Gateway

There are several payment gateway processor companies which assist in processing the payment transaction. One should ensure to hire the most secure organization which provides safety of the consumer data.

Merchant Account

Organizations who wish to accept online transactions of credit cards may require a Merchant Account that would hold the purchase money.

Website Security

From the time the consumer enters his/her data till the checkout procedure, it is of paramount importance to observe security at each stage. It is essential to install an SSC, SSL, or HTTPS programs. The implementation of such software is important as it prevents hackers from stealing the personal data of customers.

Apart from the above-mentioned components, it is essential to adopt a strategy for measuring customer satisfaction. In fact, the user-experience is the sole factor which decides the fate of an e-commerce site. By taking assistance from the Best Web Development Company in New York, an enterprise can craft a visually appealing as well as a productive website for online selling of products and/or services.