Too Much Link Love Can Leave You Lonely

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We all know backlinks are the best way to climb up the search engine ranks. And once upon a time, you could hook up, so to speak, with as many other sites as you wanted to. Then a couple of promiscuous webmasters started doing dirty things like creating link farms and auto-generated pages that existed for no other reason than to create links that pointed back to their sites.

Google, the god of the Web, recognized these practices for what they were. It sent the mighty Penguin algorithm to chasten those who were debasing the act of link love. It hoped to restore linking to its original purpose—to populate the Web with meaningful content that would make it a better place.

So now, in this new age of accountability, we all must strive to create quality link relationships, which take time. Obey the following guidelines to keep your linking behavior chaste and your site searchable:

-Know your partner—who you’re linking to and who is linking to you. Penguin demands quality. If the site you are linked to is using dirty SEO practices, your site could be removed from the search engine altogether. A combination of Google’sWeb Master and a third-party monitoring site provides the best protection against diseased sites.

-Create unadulterated content that is relevant to your keywords. The search engines now consider this a better practice than placing actual keywords in the writing.

-Know what your link partner is saying about you when they link to you. Their anchor text must be relevant to the content their pointing to. No more trashy linking!

-Guest blogging creates organic links. Best practice dictates you select a mix of both low and high ranking sites. It makes you look like less of a gold digger.

-Guard against too many links in your sidebars, headers and footers. Too much bling sends a red flag…and is just plain tacky.

When it’s all said and done, the best way to avoid the pitfalls of too many links is to do it the old-fashioned way. Seek individual link partners with whom you can build a natural relationship. And let it grow from there. Organically.

Author Bio:

Machus Corp., A technology solutions company based in Coppell, Texas, provides SEO services , Search Engine Optimization , Internet Marketing Services, Pay Per Click, Web Design and Development Services.