Accounting, sap, python & digital marketing training institute - beat center of excellence - malappu

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DIGITAL MARKETING

WHAT IS DIGITAL MARKETING?

Digital marketing is the use of digital channels, Like internet,

social media, email, and search engines, to promote products, services,

or brands to a target audience.

Components of Digital Marketing

1. Search Engine Optimization (SEO)
2. Social Media Marketing
3. Content Marketing
4. Email Marketing
5. Pay-Per-Click (PPC) Advertising

SEO (SEARCH ENGINE OPTIMIZATION)

Use the Right Words : Pick words (keywords) people might type into search engines when looking for what you offer. Use these words naturally in your content.

Good Stuff on Your Site : Create helpful, high-quality content that's relevant to what people are searching for.

This makes search engines like your site more.

Make Your Site Easy to Use: Have a simple, user-friendly website. Easy-to-navigate sites get a thumbs up

from both users and search engines.

Be Fast: Speed matters. Make sure your site loads quickly. Compress images and use tools to speed it up.

Get Friends (Links): When reputable sites link to your content, it's like a vote of confidence. It tells

search engines your site is trustworthy.

Be Social: Share your content on social media. While it may not directly boost your ranking,

it can increase your visibility.

Keep It Fresh: Regularly update your site. Add new content or refresh existing pages. This shows search engines

your site is alive and kicking.

Social Media Marketing (SMM)

is a digital marketing strategy that involves creating and sharing content on social media

platforms to achieve marketing and branding goals. The primary objective of social media

marketing is to connect with the target audience, build brand awareness, drive website traffic,

and promote products or services through various social channels.

Content Creation: sharing content, such as text posts, images, videos,

and info graphics, that engages and resonates with the target audience.

Audience Engagement: Actively interacting with followers and building relationships

through likes, comments, shares, and direct messages.

Social Media Strategy: Developing a comprehensive strategy that aligns with overall marketing goals,

including content calendars, posting schedules, and campaign planning.

Brand Building: Using social media to establish and reinforce brand identity, voice,

and values, fostering a positive brand image.

Content Marketing

Content Marketing can be described as a strategic marketing strategy focused on producing and

disseminating valuable, pertinent, and consistent content to captivate and involve a specific

Audience. The primary goal of content marketing is to establish trust, build brand awareness,

and drive profitable customer actions, such as making a purchase or subscribing to a service.

Content Creation: Developing various types of content, such as blog posts, articles, videos,

Info graphics, podcasts, and more, that are informative, entertaining, or educational.

Audience Targeting: Identifying and understanding the target audience to tailor

content to their needs, preferences, and challenges.

Distribution: Strategically sharing content across multiple channels, including websites,

social media platforms, email newsletters, and other relevant outlets.

SEO Integration: Optimizing content for search engines to improve organic visibility

and attract traffic through keywords relevant to the business.

Brand Storytelling: Using storytelling techniques to convey a brand's values, mission,

and personality, creating a more emotional connection with the audience.

Consistency: Maintaining a consistent publishing schedule and tone to establish

reliability and credibility with the audience.

Metrics and Analytics: Monitoring the performance of content through various metrics, such as page views,

engagement, conversions, and customer feedback, to refine and improve future content strategies.

Email Marketing

Email Marketing is a digital marketing tactic that entails delivering customized and tailored

messages to a specific audience. messages to a group of individuals via email.

The primary purpose of email marketing is to build relationships with customers,

promote products or services, and drive engagement, conversions, and brand loyalty.

List Building: Compiling and growing an email subscriber list by collecting contact information from

interested individuals through various channels such as websites, social media, and events.

Segmentation: Dividing the email subscriber list into segments based on specific criteria,

such as demographics, behavior, or preferences, to send more targeted and relevant content.

Personalization: Customizing email content to suit the individual preferences and characteristics

of each recipient, creating a more personalized and engaging experience.

Campaigns: Designing and executing email campaigns, which may include newsletters,

product announcements, promotional offers, and other types of content to achieve specific marketing goals.

Automation: Implementing automated email sequences based on user behavior or predefined triggers.

Automation allows for timely and relevant communication without manual intervention.

Analytics and Tracking: Monitoring and analyzing email performance metrics, such as open

rates, click-through rates, and conversion rates, to measure the success of campaigns and refine future strategies.

Mobile Optimization: Ensuring that email campaigns are optimized for mobile devices,

considering the increasing use of smartphones for accessing emails.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) Advertising is an online promotional method where advertisers compensate

for each click on their ads. time their ad is clicked. It is a way to drive traffic to a website,

and advertisers only pay for actual clicks on their ads. PPC ads appear on various online platforms,

with search engines and social media platforms being common mediums for PPC campaigns.

Keyword Targeting: Advertisers select specific keywords or phrases relevant to their products or services.

When users search for these keywords, the ads may be displayed.

Ad Copy: Ad Copy: Crafting engaging and pertinent ad text is essential. This includes a headline, description,

and a call-to-action that encourages users to click on the ad.

Bid Amount: Advertisers bid on how much they are willing to pay for a click on their ad. The bid,

In addition to other variables, this factor influences the ad's placement in search results.

Ad Rank: This aspect, combined with other factors, determines where the ad appears in search results.

It considers the bid amount, ad quality, and expected click-through rate.

Ad Rank: This aspect, combined with other factors, determines where the ad appears in search results.

It considers the bid amount, ad quality, and expected click-through rate.

Targeting Options: PPC platforms often provide various targeting options, including demographics,

location, device, and time of day, allowing advertisers to reach specific audiences.

Campaign Management: Ongoing monitoring and optimization of PPC campaigns are essential.

This involves adjusting bids, refining ad copy, and analyzing performance data to maximize

the return on investment.

Accounting, Sap, Python & Digital Marketing Training Institute - Beat Center of Excellence - Malappuram

THIS IS ALL ABOUT DIGITAL MARKETING

My self naseef kaippalli iam passionate digital marketer based in kerala since 2010