What All Messages Does Turning Strategy Into Results Books Has For Today’s Smbs

Business strategy is crucial for operational effectiveness and better performance of a business. This is because a company can only outperform competitors if it can differentiate itself from others, and deliver greater value to customers. Operational effectiveness (OE) performing similar activities better than competitors. However, it’s the business strategy that can bring a difference to OE, and lets a business get more out of its inputs than others by eliminating wasted efforts, employing advanced tools, and having greater insights for managing various activities.

A comprehensive business strategy is needed to create a vision for the whole organization, and turning goals into results. It allows decision-makers to identify trends, find opportunities for growth, and remain competitive. Business Hierarchy of Needs® is an important component of any business strategy. In his Turning goals into results book, Group50 consulting firm’s CEO Jim Gitney describes how Business Hierarchy of Needs® can be a differentiator for a business that wants to outperform the competition. The change management framework is in use by Group50 consulting since 2013 for achieving a company’s strategic objectives, and developing a culture of strategic execution. It consists of three levels of activities that make up an effective change management process for creating strategy, optimizing the organization and implementing change.

Setting cascading objectives throughout the organization

The first level of the Business Hierarchy of Needs® requires the identification of information required to fully understand the current state of an organization, and to lay the foundation for building a clearly defined future state. While Mission, Vision and Values are the well-known components, the Business Hierarchy of Needs ® adds three elements that are not routinely discussed: Leadership Traits, MIG (Most Important Goal) and Value Proposition. In the second level of Business Hierarchy of Needs®, the book speaks about setting cascading objectives throughout the organization to deal with operating and strategic gaps. The level also defines the required organizational structure, skills maps, training requirements, and management objectives.

Level 3 of Business Hierarchy of Needs® deals with the implementation part of the strategy. Turning goals into results book suggests the use of implementation techniques that are dictated by the rate and magnitude of required change, how big the strategic gaps are, and the level of autonomy and technology required to support the company’s strategic plan.

Defensive and offensive business strategy

A business strategy can be defensive or offensive. A defensive strategy aims to inspire customer loyalty, and protects an organization from its competitors. An offensive strategy targets an organization’s competitors, and aims to take on a bigger share of the market. Continuously improving business processes, products and services to meet the needs of all of the company’s stakeholders are the strong suit of Jim Gitney ‘s Turning Goals into Results Book. For this, the book focuses on having all the supporting frameworks and methodologies to help a company achieve a culture of strategic execution. You can order Turning Goals into Results book from Amazon, or download its Kindle edition, which Jim Gitney has put together his 45 years of body of knowledge surrounding strategic leadership and effective business management. Jim Gitney’s approach to sharing leadership wisdom focuses on sharing relatable stories, providing case studies with name-brand companies, and presenting concrete examples that keep the content real and relevant.

During my 45 years of corporate and consulting experience with companies ranging from start-ups to Fortune 50, I have learned what to do and what should never be done from some of the best and worst leaders.