How to increase page speed

1. Compress Your Images

Images often contribute to slow pages. Compressing your images is one of the quickest solutions to improve your page speed and SEO rankings.

If you can afford to sacrifice a little bit of image quality, you can probably improve your page speed.

Your goal should be to keep images as small as possible without compromising quality or user experience.

2. Reduce HTTP Requests

HTTP requests happen when web browsers send "requests" to a website’s server for more information.

Say a user visits a page. The server gets a request from the browser and answers with a file containing information the user needs to view the page. (This file could contain text, images, multimedia, etc.) The user can’t view what’s in the file until the request is complete.

But if that file doesn’t contain all the information the user needs to view the page, the browser will send another request.

The more requests, the more your page speed slows down. The user will have to wait longer to view the entire page.

Aim to reduce HTTP requests (or to make them load faster) to improve your page speed.

3. Enable Browser Caching

Browser caching is when a user’s browser temporarily stores webpage data. So when the user returns to the page, it loads faster.

4. Reduce your redirects.

Too many redirects on your website can really hurt loading times. Every time a page redirects somewhere else, it prolongs the HTTP request and response process.

5. Eliminate unnecessary plugins.

Not all plugins are created equal. Having too many plugins on your site can cause unnecessary bloat that slows it down.

6.Use browser HTTP caching

The browser cache is a temporary storage location where browsers save copies of static files. This helps them load recently visited web pages more quickly. Developers can instruct browsers to cache elements of a webpage that won't change often. Instructions for browser caching go in the headers of HTTP responses from the hosting server. This significantly reduces the amount of data that the server needs to transfer to the browser, shortening load times for users who frequently visit certain pages.

7.Remove unnecessary render-blocking JavaScript

Web pages may contain unnecessary code that loads before more important page content, thereby slowing down the overall load time. This is particularly common on large websites with multiple owners independently adding code and content. Website owners can utilize a web performance tool to identify unnecessary code on poorly performing pages.

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Hi, I'm Adil Rafeeque, Co-founder of aDigital Marketing Agency in Calicut & content writer Freelance digital marketer in calicut