Downloading Success: Why Your Business Needs a Mobile App in 2024?

A study says approximately 6.84 billion people have at least one mobile phone. And, the number will cross 7 billion by the end of this year. 88% of our time is spent on mobile apps. On average, a smartphone user uses up to ten apps daily. 49% of people open an app more than 11 times a day. The numbers manifest how smartphones have become ubiquitous phenomena in the modern world.

If you look at the expected revenue generation from mobile apps in 2024, the number will reach a staggering $935 billion. As of April 2024, there are more than 2.8 million apps on Google Play. The number is almost similar for apps on the App Store.

In addition to the popularity of smartphones and your competition serving mobile apps right and left, there are many reasons why your business needs to be mobile-savvy. Let’s learn why your business deserves a mobile app in 2024.

1. Convenience at its Best

Visiting your business or calling up your sales team may take time. Additionally, your customers may have to adhere to business hours to place orders. But with the internet, customers can now buy your products anytime. A mobile app is even more convenient than a website because the latter may take some time to load. A mobile app stores data locally. It can provide basic functionality even while offline. It delivers more personalization by tailoring the experience based on a customer’s interest, behavior, and location.

For businesses, an app offers more freedom in designing and thus, allows them to create a unique shopping experience for their target market. A report by eMarketer.com discovered a trend that users spend more time on mobile apps instead of mobile websites. And, if your customers spend more time with your business (albeit via a mobile app), it means better brand recall value and improved sales numbers.

2. Cost-Effective Marketing

Your customer spends a substantial amount of time online. Your app on their devices will be a mini-advertisement whenever they unlock their phones. Also, did you know push notifications have a click-through rate of 40%? You can use push notifications and in-app messages to attain top-of-the-mind awareness.

If you are looking for a cost-effective marketing campaign for your business, you cannot do better than a mobile application. Instead of spending money on tangible marketing, you can create a custom mobile app for targeted marketing. It will build a direct communication channel between your business and customers. Additionally, you will have access to customer profiles and geolocations, thus, helping you to personalized communication, deals, promotions, and recommendations.

3. Elevate Customer Loyalty

Do you want to build customer loyalty and ensure their trust in your brand? The mobile application can be crucial in delivering a positive shopping experience and enhancing any existing loyalty program you have available.

Sephora’s Beauty Insider is a beautiful example of a loyalty program that can pair with mobile apps to deliver unique experiential benefits. When a Beauty Insider user gets makeup done in stores, the Sephora app can help the MUA record products used during the process, thus, allowing customers to shop for them later.

The benefit of the mobile app is that your business is available at your fingertips, thus, offering additional incentives to shop from you. Additionally, with a personalized app, you can start offering loyalty programs and incentives for customers so that they choose your brand over everything else.

Bonus Benefit: Social Media Integration at its Best

As of October 2023, 4.95 billion people were using social media, and users accessed at least six social media platforms monthly. The popularity of Facebook and Instagram is such that people use it several times a day. Integrating social media with your business should be a non-negotiable factor if you want to build brand awareness.

By leveraging your social media profiles, you can encourage users to download your app as a part of your ToFu marketing tactic. You can advertise your products on social media. Additionally, you can offer a social media sharing option on the app so that customers can share their wishlists with friends and seek opinions.

What is your Goal for the Mobile App?

To ensure the success of your business, know why you need to develop a mobile app. A dedicated and well-thought-out mobile app can assist new and existing customers and your business in a better way.

Do you want to increase in-store sales or use the app for e-commerce? Is your focus on customer loyalty programs or marketing campaigns? When considering a mobile app for your business, you should be clear on its functionality and needs. It will give clarity to the mobile app development agency to deliver a successful app for your brand.

Technology is constantly evolving and you need to address the changing customer expectations. Today’s customer wants a convenient shopping experience and a personalized marketing approach. And, you can achieve both goals with a mobile app. So, why wait?

Build a mobile app with the best mobile app development agency. Hire expert React Native developers from IT Services India to get the best IT minds working on your mobile app.

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