Page Speed Optimization Service: The top Tips

The user engagement and SEO performance are vitals for the good performance of any website. Most of the popular search engines such as Google and Bing consider investing on Page Speed Optimization Service of prime importance. Perhaps this could be one of the main reasons for their success globally. It is also considered to be a core web vital that determines the success of your site.

Essentially the slower is a site, the more chances are for it to lose its credibility. This in turn affects the user experience and increases the bounce rate. Hence the business of your website is greatly affected. So, what do you do? Well, investing in a good Page Speed Optimization Service is one great idea. Let us take a look at the top website optimisation tips to make sure of the good performance of your website:

1. To Compress the Image

One of the main aspects of an increased load time is the image or rather the ‘weight’ of the image. Hence, it is a great idea to compress the image as a large image can slow down your website. To deal with this, most web developers and designers apply the web designing tools such as ImageOptim or TinyPNG. These tools work by reducing the file size of the images, without affecting the overall quality of the same. This translates into a faster page speed.

To opt for the ‘best image format’ is yet another great solution for this purpose. However bear in mind that the different images formats come with their own set of advantages:

• JPEG is perfect for photographs where color variety is important.

• PNG is suitable for those images that need clarity and finer lines.

• Some of the latest formats like WebP and progressive JPEG bring to you faster load times, better quality, and much smaller file sizes.

1. Advanced Measures for Image Optimisation

There are also some great advanced measured that comprises the Page Speed Optimization Service:

• The CSS sprites – You can now optimize small images that are regularly used throughout the site. These include aspects such as icons; where you can use the CSS image sprites. With the help of this technique, you can easily combine more than one image into a single file. This greatly reduces the number of HTTP requests.

• To Create responsiveImages – You can make use of the srcset feature within the HTML inorder to serve various image files on to different screen sizes and resolutions, thus allowing you to enhance the viewing experience for the viewers.

• To Prioritize Above-The-Fold (ATF) content – In order to acquire the faster-perceived load times, the load images that appear above the fold first. To achieve this you can use asynchronous loading inorder to prioritize such images.

• To Apply lazy loading images – For this you can pair the ATF along with lazy loading to load images as the user scrolls. This helps save both the server and the user bandwidth.

• To Optimize alt text and titles – This comprises incorporating the descriptive alt text and image titles; as this is one of the main website optimization strategies for enhancing the search engine optimization (SEO) and hence the overall accessibility.

• To Reduce the use of image-based text – By using the CSS styling and web fonts for visual text effects instead of embedding text in images you can greatly reduce any non-required weights on your page

1. Avoid Hosting the Videos Locally

There are times when the large video files can cause a strain on the server resources. This is what leads to the related performance issues encountered by the website when it is hosted locally. Hence, opting and applying the file compression methods are quite important when it comes to improving the overall page speed of a website.

As most of you might be aware of the fact that some of the most popular platforms such as Vimeo and Youtube are top-rated mainly due to their seamless streaming and enhanced viewer experience. Nevertheless, there are cloud-based services such as the AWS S3 that are preferred by most businesses who wish to exercise better control over their operations. This also includes some additional steps such as:

• To Compress the video – Applying tools such as HandBrake or Adobe Premiere Pro to minimize the file sizes without compromising video quality.

• Apply different formats for multiple devices – Ensure that your video are able to adapt to different devices and screen sizes. Most Video hosting platforms offer this aspect by applying the most perfect version of the video according to the devices used by the user.

• To Specify the video parameters – when you are embedding videos be sure to specify some important parameters, such as width,height and controls in order to make sure to display properly and to offer a better user manipulation.

• Make a scalable Video Resolution – it is a good idea to improve the responsiveness of the web design techniques in order to make sure that the video scales correctly according to the screen sizes and orientations.

• Make bitrate adaptive – It is a smart idea to implement adaptive bitrate streaming to be able to adjust the video quality in real time as per the requirements of the network.

• Enable lazy loading –It is recommended to load the video only when the user scrolls. This helps enhance the initial page load times.

• Use preloading – Make sure for a smoother playback for some important videos that you want your visitors to watch. This is done by preloading all of the videos.

CONCLUSION

This is all that we have at the moment related to the Page Speed Optimization Service. Be sure to offer your thoughts on this article and topic and we would love to hear from you.

Hi, my name is Pitter and I am a Content Writer at Topguestpost, India. I write creative blogs on a varied niche such as fashion, beauty,Tech, saas,Business and more.