All You Wanted to Know About Broken Links in a Website

Broken links can hamper the brand image of any organization. It is imperative to fix such links as soon as they occur as well as update the website frequently.

Search engines tend to promote pages that are liked by visitors. Broken links not only generate a bad user experience, but also adversely affects search engine optimization. It creates an impression that the organization does not bother about the information it displays to its target audience. Below is an insight on broken links, how they cause harm to the reputation of the company, ways of fixing them, and much more.

Types of Links

There are two types of links – external and internal.

External – These links point to some other website and takes visitors away from the primary site.

Internal – These links points to webpages available on the same site.

Why are Broken Links Harmful?

There are several negative impacts of broken links, such as:

• Ruining the user experience: When a customer searches in depth for a particular article or news story, only to find that the link to the material is broken, he/she may get annoyed and frustrated.
• Hampers the SEO efforts: With the help of a reputed SEO company in Delhi, an organization instills effort to achieve great SEO results. However, broken links adversely affect the search rankings.
• Discourages new visitors to view the site: It is irritating for any visitor to land up at a broken link. First-time visitors will feel disenchanted to explore the site in future.
• Renders an unprofessional image: Every time a visitor gets a 404 error page, it gives an impression that the organization doesn’t care about the site, its content, or user experience. On the contrary, sites that are alive, fare well in search engine rankings and appear more accessible and updated. For regular upkeep & maintenance of website, one may hire the services of an eminent website development company Delhi, such as Web Solution Centre, which carries a vast experience in designing, developing, and hosting websites for varied industries.

How do Links Transform into Broken Links?

There are several reasons behind a link becoming broken:

• Nonexistence of the web page
• The server hosting the page stops working
• Blockage of content from firewalls or filters

There are plenty of plugins available to fix broken links. One can opt to remove the content totally or may also choose to update the link. For more expert tips & guidance, one may get in touch with one of the Website Designing Company Delhi and achieve remarkable SEO results.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.