Without these elements, lead generation doesn’t work: discover them!

Lead generation is not just about generating leads; the goal of marketing should be to provide your sales force with qualified leads that are highly likely to convert into customers.

To reach interested people and establish brother cell phone list a relationship of trust with them, it is necessary to aim for an effective strategy, which is not limited to sending anonymous offers or messages.

In particular, there are 5 activities that support the achievement of business objectives and allow you to obtain important results. We talk about them in today’s article.

Lead Generation Activities That Can’t Be Ignored

A lead is a contact who has expressed interest in the company, to which he has provided his data.

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Optimizing lead management is a real strategy, without which it is difficult to think of achieving the set objectives.

Now, we will focus on 5 essential activities to establish trusting relationships with prospects, increasing the probability that they will convert into loyal customers. Let’s start with the first one.

Analyze the strategic elements of the landing page

Through landing pages, the prospect has the opportunity to complete the action started by clicking the call to action.

New Call to Action

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To ensure that your efforts to create interesting content are not wasted and contacts slip away at this stage, it is a good idea to monitor the effectiveness of live elements.

This evaluation should be conducted on a regular basis and be part of a continuous optimization project.

Here are the elements to pay particular attention to Title : it must attract the user’s curiosity and be addressed to their needs; a tip is not to mention the company, but to keep the focus on the prospect.

Form : is the data collection form filled out by users; the length and quantity of data requested depends on the stage of the buyer’s journey in which the user is.

There are some common aspects that should apply to all modules:

right visibility ability to capture attention request for data related to the objective Image : The choice of using a cover image or limiting yourself to a graphic representation of the proposed offer is up to the company. Whichever option is preferred, the advice is to use images that depict real people and moments of life.

The landing page is made up of many other elements that deserve careful consideration. Click here to discover them and start optimizing them right away!

Improve the performance of calls to action

If effective, calls to action allow you to achieve excellent results in terms of generated leads and commercial opportunities; also in this case, it is essential to analyze the structure, starting from the most viewed CTAs.

The click-through rate — the ratio between the number of views and clicks — supports the choice of elements to which to apply changes. As with landing pages, it is also good to intervene on a few elements at a time for CTAs, so as to evaluate the effectiveness of the optimizations.

Calls to action can be in the form of text, buttons or graphics. There is no version that is more effective than others, but contexts and reference objectives that help choose the right option.

The text should be personalized, oriented towards a message in line with the CTA target. We have dedicated an article of our blog to the improvement of CTAs with some practical advice, even stylistic. Click here to read it!

b2b lead generation

Lead generation: the role of content marketing Content marketing strategy is one of the most effective ways to generate leads. The content offered to the public not only conveys valuable information, but represents a showcase of the experience and know-how of a company.

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This task should be conducted on a regular basis and should include the necessary resources (time and people). Internally, it may be useful to schedule a monthly optimization project and a detailed update meeting on content performance.

Let’s not forget that the goal of these interventions is to maintain focus on the needs of the target; the relevance of the topics for users remains the most important aspect that must guide the definition and nature of the messages.

Which traffic channels to invest in?

The elements analyzed so far — landing page, CTA and content — ​​would not make sense without traffic to the company website.

For this reason, it is essential to measure the effectiveness of each traffic source, to understand its logic and rules. The ideal is to coordinate them all together, to not miss precious opportunities to attract targeted users.

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Organic traffic is the volume of visitors arriving on the site through search engines. The analysis of this data, which does not include clicks on paid advertisements, is useful both for identifying the keywords that generate traffic and for analyzing the SEO optimization capacity.

Direct traffic has no source and comes from users who type the web address into the browser’s search bar or click a link saved in their bookmarks.

Paid traffic comes from clicks on ads on the search engine results page. While an optimized paid campaign has a good chance of working in terms of conversions, it is also important to consider the cost per click.

Traffic coming from social networks can be organic or paid and therefore also originate from paid campaigns.

lead generation — social networks

The importance of automating processes

Among the elements that improve the performance of b2b lead generation we find marketing automation platforms, technologies that allow you to streamline processes, improving results.

These solutions offer a complete overview of user behavior and allow you to manage campaigns more effectively; automatic systems also support lead nurturing activities, with the aim of maintaining a solid relationship between the company and potential customers.

One of the available activities is the personalization of emails with which to propose the right content at the right time and to the right person among those present in the database, based on verified insights.

As for the texts and graphic choice of emails, it is better to opt for something simple, that does not distract the user from reading; the message should also be short and focus on the objective, without digressing into other topics.

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