Pin Code-Level Grocery Monitoring via Blinkit & Zepto APIs

Pin Code-Level Grocery Price Monitoring Using Blinkit & Zepto APIs

This case study highlights how iWeb Data Scraping leveraged Q-commerce API scraping in India to assist a top FMCG conglomerate in tracking grocery prices at the pin code level. By extracting data from Blinkit and Zepto APIs, the client gained real-time insights using advanced grocery price intelligence tools, resulting in smarter promotional strategies, improved price parity across platforms, and a 12% boost in regional profitability. This case study explores how iWeb Data Scraping helped a leading FMCG conglomerate monitor pin code-level grocery prices using Blinkit and Zepto APIs, leading to smarter promotions, better price parity across platforms, and ultimately, 12% improved regional profitability.

The Business Challenge

The client — a top-5 Indian FMCG firm — faced major challenges:

• Price inconsistencies between Blinkit and Zepto in different pin codes
• No centralized visibility of daily grocery price fluctuations
• Losses from misaligned discounts across Delhi-NCR and South India
• Manual price tracking by field reps was inefficient and costly

They wanted a way to automate real-time grocery price tracking at the pin code level with alerts, analytics, and structured datasets.

The iWeb Data Scraping Solution

We proposed a comprehensive grocery price monitoring solution using Blinkit and Zepto APIs, tailored to extract:

• Product Name, SKU
• Price, Discount Price, Coupon Offers
• Stock Status
• Pin Code & Delivery Zone
• Delivery ETA
• Ratings & Reviews
• Price Change History

The solution was powered by:

• Real-time scraping every 4 hours
• Pin code-based coverage, focused on top 10 metros
• Data QC filters to remove anomalies
• Unified API data into normalized format across both platforms

Sample Data OutputPin CodePlatformProductPriceDiscountETAIn StockRatingCoupon Code400001BlinkitMaggi 70g₹12₹2 OFF10 minYes4.5MAGGI5560001ZeptoMaggi 70g₹10₹07 minYes4.6None110001BlinkitFortune Oil 1L₹132₹10 OFF12 minYes4.2SAVE10600001ZeptoAashirvaad Atta 5kg₹289₹20 OFF9 minYes4.4AATA10Pin Code Granularity: A Game Changer

By monitoring price, discounts, and availability by pin code, the client could:

• Detect pricing anomalies
• Align regional offers
• Flag out-of-stock issues instantly
• Respond faster to consumer complaints
• Optimize inventory and delivery logistics

They built heatmaps and dashboards using our structured feeds to visualize:

• Price differences across cities
• Discount saturation zones
• Delivery ETAs by locality

Outcome & ROI

Within the first 45 days of deployment:

• 8–12% reduction in discount leakage
• 15% faster promotion response time
• 9% uplift in pin code-level profit margin
• Over 1.2 million product records processed

The client now runs automated daily tracking, with alerts on:

• Sudden price hikes/drops
• Product unavailability across pin codes
• Competitor price undercutting on Zepto vs Blinkit

Technical Architecture

• Language: Python with BeautifulSoup & Requests
• Framework: FastAPI for modular scraping
• Infrastructure: AWS Lambda for real-time tasks, S3 for data store
• Output: JSON + CSV + SQL
• Dashboard: Power BI / Google Data Studio

Use Cases for Other Businesses

• Retail Chains: Benchmark Q-commerce prices for online-offline parity
• FMCG Brands: Launch localized offers based on price and stock availability
• Logistics Providers: Predict product demand by region
• E-commerce Startups: Track Blinkit/Zepto coverage for expansion

Compliance & Ethical Scraping

• Used publicly available APIs and mobile endpoints
• Rotated user agents and respected request frequency
• Fully GDPR and Indian IT compliance ready
• Shared legal disclaimers and fair usage notice in client deployment

Expansion Plan

• 500+ additional pin codes
• 5 new categories (Beverages, Frozen Foods, Personal Care)
• Hourly price tracking option for high-volatility SKUs
• Integration into client ERP and SAP systems

Conclusion

In today’s dynamic Q-commerce landscape, pin code-level grocery price tracking is not just a strategic advantage — it's a business imperative. iWeb Data Scraping empowers brands with real-time Blinkit data scraping and Zepto grocery data extraction, enabling Blinkit grocery price monitoring and Zepto product price monitoring at scale. Our robust, API-driven platform delivers hyperlocal pricing insights in India, helping FMCG brands stay ahead through precise, location-based analytics. Leverage our solution for India FMCG price benchmarking and make smarter, faster decisions that drive profitability and consumer loyalty.

Source : https://www.iwebdatascraping.com/pin-code-grocery-price-monitoring-blinkit-zepto.php

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