Why Paid Search (PPC) is Effective?

Today, it is competitive market and no one can easily get success neither on the web nor in traditional market. This is the reason, people prefer to go for paid whether it is about physical things or search traffic on websites. Paid search is much effective or not? –this is a challenging question that requires strong arguments in favor of and against to highlight such effectiveness. Online marketing is not limited only to search engine optimization. It also includes social media marketing, paid search marketing. But, as I said – it’s a very competitive world and SEO is going to be very busy and highly trafficked way. People are considering paid search (Pay Per Click) essential. Before proceeding further, I want to tell some reasons why digital marketers are against paid search. Below are the points:

1. Organic search produces higher ROI compared to paid search.
2. Without paid search, organic search results increase.
3. Paid search doesn’t certainly convert because users click the ads to find information.

Now we will discuss about the points why some others are in favor of paid search idea.

1. Pay per Click (Paid Search) is highly targeted

The paid ads in PPC are highly targeted for specific users who are searching for specific phrases or terms. These kind of users are already at the top of the sales funnel and ready to provide leads anytime. The other things is - the paid ads can be modified, optimized and tested according to user’s query for more effectiveness. Various combinations of key phrases ad texts can be included to PPC ads to determine which will work better.

2. Paid Search Drives High Metrics

PPC produces high metrics and data that drive ROI. The bidding process is assisted by marketing intelligence presented in graphs and charts format. The form of data informs the future marketing strategies and tactics. Data can be analyzed right after a campaign ends.

3. PPC rises brand Visibility.

On the other hand, paid ads help increase brand awareness that are really needed for small businesses and startups. Such types of businesses reduce the chances to obtain organic traffic right after they enter the market. Their goal is not just about gaining CTR or ROI, but only experience through proper placements of the ads. The PPC ads enhance visibility of the ads on Google’s first page according to budget or invested amount. Some websites display search engine’s sponsored ads and Google considered them at a higher level. This is the positive way for those websites to get a top ad place in Google.

4. PPC provides immediate traffic.

The most effective benefit of using paid search is – it provides traffic and leads immediately after setting up campaign ad. Upon PPC campaign ad’s activation, a website is exposed to targeted users, gaining traffic in the process.

Marie S Wood, your online speaker, shows business owners, understanding ways to use your website for online marketing to build a vast online presence to get found, get leads and get sales online.