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Tips for Writing Effective Car Classifieds
Posted: May 08, 2015
When it comes to selling used car, a lot of vehicle owners are opting to sell their cars privately instead of trading them in with car dealers in order to add about 10-20% to the sales price. This is of course possible, but it does go hand-in-hand with a little more work. A well written ad can make a huge difference to the amount of interest you gain from prospective buyers as well as the speed at which you sell your car.
Like any advertisement, car classifieds Australia needs to be engaging as well as informative to catch a potential buyer's attention. Ensure that you include all the relevant information. Your ad should be precise, honest and free of spelling and grammar errors. This guide will help you to write exciting, effective ads to sell your vehicle in no time:
1. Collect Information
Take a pen and paper and write down everything you know about your car. Write down the car's mileage and continue to list all the features that are present in your car, from tow bar to sunroof. Before creating your online listing, ask someone to proof read your write-up and offer you suggestions.
2. Follow the Format
Try to follow the standard format. Browse through some of the other online car classifieds and you will realize that all vehicle classifieds sites follow a traditional format and have a legend for standard automotive abbreviations. These ads will include year, model, make, engine size and whether it's an automatic or a manual transmission. This information should also have a catchy headline of your ad as this is the most crucial to buyers when browsing through the ads. Next should be the price and mileage followed by the condition of the vehicle, any accessories and options, color and your contact information.
3. Start with the Basics
Car classifieds Australia should start with the basics, starting with the make, model, mileage and year. Include the engine size or trim version of your model, as it creates a difference in the value.
When browsing, car buyers will want to see the most relevant information as soon as possible in your ad, so create a basic foundation of information, and then add more details towards the bottom of the ad. The basic ad should include the following essential details:
- Make, Model
- Year of registration
- Mileage
- Price
- Full service history
- Color
- Number of previous owners
- Seller's contact details
4. Getting into the Details
This is where you should focus on the car's features, equipment, and all of the car's other unique selling points. The more information you include, the more effective your ad will be and you won't have to waste time answering questions from prospective buyers.
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