Why one must create infographics

A famous infographic milestone occurred in 1857 when English nurse Florence Nightingale used information graphics to persuade Queen Victoria to improve conditions in military hospitals. She used a Coxcomb chart, a combination of stacked bar and pie charts, depicting the number and causes of deaths during each month of the Crimean War. One look at the chart made it clear that the Russians were a minor enemy: the real enemies were cholera, typhus and dysentery. It clearly makes more sense then, to invest a little time and money to create infographics.

Another big step in the story of infographics was taken in 1931, when Harry Beck created the first map of the London Tube showing only lines to depict public transit routes and stations. This was an important development, because it moved visual diagrams into everyday life. The way to create infographics that make an impact is to make sure that the message is clear, easy to digest, and eye-catching. But the process of distilling data into a neat little chart, bar graph, or Venn diagram usually requires pages and pages of messy preparatory sketches, which are rarely seen by the public.

It can be anything from a colourful collection of doodles and drawings, to digital mock-ups that offers invaluable insight into how a pile of statistics can evolve into artful diagrams about anything from the shopping habits of American men to the adulteration of olive oil. It can be used to create something visually appealing as well as informative and hence it can tremendously boost corporate presentations. You can position the most important numbers up front, where they have the most impact. A picture can evoke emotion, motivate and entertain. Instead of text, consider posting infographics on your website. You can use them as an entertaining way to make a serious point.

Younger clients don’t want to read a lot of text, even in bullet format. An infographic quickly gets their attention and makes your point across far more effectively. If you have office rules, or an issue that needs to be addressed, don’t post a lengthy list of regulations on the bulletin board in the break room. Post the information as an infographic and your message will get noticed. Infographics continue to take center stage as a way to attract links and promote social sharing. A well-designed, attractive infographic is more eye-catchy than an outreach. There are professionals who will provide you with such high-quality infographic services.

So often, excessive information is conveyed sloppily, thoughtlessly, without enough attention to the reader's experience. That's what makes it so important to understand how deliberate infographic designers are about their process: many graphics look deceptively simple, but great visualizations aren't whipped up in an instant; they're planned impeccably, as these sketchbooks reveal. As Heller and Landers write in the book’s introduction, "Raw Data, Fresh Cooked," there's a bright side to the information overload. So create infographics, make an impact.

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