9 things companies who want a mobile app should be aware of

According to the latest statistics, more searches are done by users using mobile devices than on desktop

computers. Naturally, the implications are extensive. As the use of mobile devices increase, so do those

related to it, mobile applications included. Mobile applications have exponentially increased through the

years. Whether it is all about games, health or any other category, rest assured that there is an app in

the market catering to people’s various needs. For this reason, mobile apps have become a much sought

after endeavor for many companies. After all, having a mobile app is an exceptionally profitable venture.

Regardless if companies are techies or not, however, before pursuing such an avenue, they should be

aware of the nuances of mobile apps.

1. Always consider your audience. The truth is that mobile app development is a profit-making

venture. However, revenues will not come unless consumers actually download, use and

recommend the app to others. Take the time to carefully consider the target audience. The

demographics, the challenges and goals and how to achieve them. If there are any statistics that

will enlighten companies on the mobile app preferences and performance of a target audience,

then it is best to consider the figures.

2. Learn from competitors. In a fiercely competitive ocean that is mobile app development, in

order to keep your head above water you should not only know the target audience but the

competition as well. Research on the mobile apps of competitors and any similar apps.

Companies can go as far as downloading the apps and testing its strengths and weaknesses.

Other than a competitor’s perspective, testing the apps can give companies a user’s viewpoint

that can be crucial when they intend to develop their own apps. Knowing how using an app feels

gets companies more attuned to the needs of future users.

3. Go intuitive. No matter how technologically advanced or visually-stunning a mobile app is, when

it is not user-friendly it is basically unsuccessful. Mobile apps should be intuitive and can easily

be used by consumers. If companies target a cross platform mobile app, it may cost a bit more

resources and time. However, the extra cost and effort is usually worth it especially when

companies consider the increased user acceptance rates. The news of an exceptionally user-

friendly mobile app, coupled with its unique offerings, can easily be spread by users regardless if

they are in Android, iOS, Windows or in any other platform. Remember that happy users are the

best marketers for a mobile app.

4. Consider a cloud development platform. As simple as mobile apps seem when you download

and use them, developing and maintaining a mobile app can be a tedious and challenging task.

Developing a mobile app for one platform can take months, so imagine if it’s a cross platform

application. Fortunately, companies can use a cloud-based mobile app developer to help with

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