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Why a Creative 404 Error Page Is Always Needed

Author: Ava Grace
by Ava Grace
Posted: May 27, 2015

A cool-looking 404 Error Page can enhance the productivity of your website. Not only that, such websites register more customers and rake in more profits. Websites designed by Web Solution Centre, the number one Web Development Company Dubai follows such principles in its design.

Having a highly creative and amusing 404 error page is really important if you do not want to anger your user or customer for visiting a dead link.

Just like having good content for your website is essential, a quirky 404 error page should help visitors understand that the error was unintended.

Normally, when a page link is down or the website is under maintenance, a 404-error page appears on the link you visit and the visitors are normally redirected back to the home page via an additional link.

Get the best website designed for your business requirements by Web Solution Centre, the number one Web Development Company Dubai.

Think of a 404 page as a second chance to make your customers fall in love with your brand… all over again!

If you do not have such a page on your website yet, you must!

The specifics for designing a smart yet funny 404 page is simple – get creative! Designing a drab looking page will not only frustrate and annoy the user, it might make them not want to come back to your website again. Yes, dead links are that frustrating!

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Here are some points you need to keep in mind while making a 404 error page:

It should reflect the same thought as your brand. The appearance should be funny, but not disturbing.

Make this bad situation turn into a pleasant yet engaging surprise – make it engaging!

Build an emotional connection.

Build an opinion about the website through the page like quips about the website’s functionality and usability or the service provided by it. Turn it into a survey maybe!

Even if your web navigation is misleading or the microcopy is illegible, the page will help you bridge the gap between anger and a smile!

Keep it humorous, specifically related to this awkward situation of landing up at a dead page link.

Make visual gags that make visitors want to read it again.

Make pop culture references, after all, something cool-looking will always stand out!

Display some exquisite art or games with elaborate framing or use of colours, especially if your website deals with an artistic background.

Make the customer get lost in the details of the page and make them forget what happened when they found that the page was dead.

Remember, not all 404s have to be funny, addictive or games – they simply have to be engaging. It should add slight interactivity to the visitor’s experience and make them smile – that is all! You can use it to promote your brand and help complement the functionality of your website even more.

If you are looking forward to getting a website designed for your brand, contact Web Solution Centre, a premier Web Development Company Dubai that aims to make websites that make endearing connections with superior outreach to its customers.

About the Author

Ava Grace is website designing expert. She loves to write about>website designing company in Dubai.

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Author: Ava Grace

Ava Grace

Member since: Dec 29, 2014
Published articles: 9

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