3 SEO Tactics to Help Online Content Marketing

Google is constantly improving its search algorithms overtime to match the changing trends, you too can modify your webpage to adjust according to the changes.

It is relatively easy for Google to find you and your high quality content with proper use of SEO.

Google has set up a few guidelines for SEO, and they expect us to use them because, even though the algorithm changes frequently, the rules don’t.

Here are a few SEO Tips from a reputed SEO company Mumbai based that’ll stand the test of time and help you base a strong foothold in the digital marketing space.

1. Build Your Brand Image

Create a strong foundation and reputation for your brand in online circles. If you want to step into the SEO spotlight, this is the year to do it. Google loves a good brand image and quality content linking to the brand.

This provides fresh content for Google, which makes a win-win situation for everyone evolved.

Google will give a fitting reward for assertive brand storytelling which provides the best user experience.

2. Make your Website Easy to Crawl

Crawling refers to the Google Bots or ‘spiders’ which crawl the web pages to index them, according to specific keywords.

Google urges a Web Designing Company to allow the Google Bots to crawl the code and resources of the webpage in order to render the best user experience.

Google does not recommend blockers that prevent the customers from accessing or reaching your website.

Build a mobile friendly website that is easy to understand and navigate.

On the content front, it is advisable to follow a simple rule of concise content, i.e. not too long and not too short. Make the copy just long enough for the search engines to index and short enough to provide all the necessary information to your visitor.

A word count of 250 to 1,000 should suffice in order to initiate some action from your visitors, whether it is buying something or just the total time spent on the website.

3. Relevant Backlinks with Good Content

Google wants to serve the top reputed sites at the top of the results in order to build their search relevance. Each keyword is designed to return with the mostly likely and authoritative search result based on the strength of the content. The relation with the search result is proportionate to what Google thinks is the best result. This circle of search builds trust both ways and helps develop a pinpointed result.

Link building is about striking the right balance. There are two kinds of links which could be used to rank your website; the first links are those that create traffic and visibility of your website, the other is links that help with the SEO.

SEO is a combination of direct and backlinks that influence the search ranking. Link popularity is the main aspect that affects the SEO rankings.

Know what your targeted audience wants and desires and build your brand accordingly by using tie-ins with sites that give a high rate of traffic (social media sites), to set up your website for a successful run.

The author has tremendous experience in designing and owns the best web designing company in Mumbai and has been extremely successful in providing creative services.