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Someone knows it all – a new genre of service

Author: Jeo Nash
by Jeo Nash
Posted: Jun 10, 2015

Scientists have found that human psychology is tuned to trust fellow humans more than machines and algorithms, no matter how smartly they are engineered. When a person answers the question, our mind tends to think that he has firsthand experience of the matter and hence emerges factors like authenticity and trust regarding the source of information. However, it is important to segregate the bias that comes with such answers, just like chalk needs to be separated from the cheese.

Our generation was definitely the most beautiful one – that is what everyone with a little bit of flab and grey hair likes to think. Certainly, there is no harm in that, except for the fact that one must be ready to embrace the changes in technology, which sometimes can be jaw-dropping.

For commoners, Google is synonymous with the internet – feed it with a few words and voila! The incredible speed is a trade-off for the relevance, authenticity and accuracy of the information that we obtain from the modern search engines. But, the old charm of getting answers to our queries is missing. Admit it or not, all of us miss the kid within ourselves who throws endless questions to his parents and eagerly waits for the answers.

Also, the search engines that we swear by are not excellent judges of relevance. More often than not, the relevance of the search results varies widely with the words we type in as our query. It is tedious and therefore irritating to scroll down and look for the exact answer. The nuances of using the internet needs to be mastered before one can actually benefit from the overcrowded cobweb that the internet has become. This is where a business opportunity is hidden, ready to be exploited by entrepreneurs.

To cater to the necessities of a wide variety of people looking for specific information but without any access to the internet or a computer, a socially oriented and financially viable business model can easily be created. If you are an entrepreneur and is looking forward to launch a unique venture, this may be the most appropriate one for you.

Speaking of the revenue generation model, you can either go for the people who call you for information or else, you can charge the companies for whom you will be acting as sort of an advertiser. Take for example, the case when Mr. X calls you and asks for a garage within one mile radius of his location. Now, either Mr. X has to be a subscriber of the service you provide, or you can earn your revenue from the garage Y to which you will redirect Mr. X.

From the point of view of the operation of your enterprise, you must ensure that the core team is a dedicated one. At the heart of this kind of service are the answering specialists. You must train them in such a manner that they handle each information seeker with respect and don’t lose patience in case of nagging and annoying callers. If any of your answering specialists ever feel that the caller at the other end of the line is saying something offensive or humiliating, then they must be trained to handle them in a professional manner. From your end, make sure that you have strict policies in place for such callers, because you cannot keep on appeasing your callers at the cost of your employees.

It is important to remember that your primary target segment consists of those who are not comfortable enough to operate modern, complicated device. Therefore, whatever you do, you must keep the entire process very simple and hassle-free. Also keep in mind the fact that most of your customers are likely to be retired pensioners, so a bit of freebies like a toll-free number for your office or five free answers per hundred answers sought from you can actually work like magic!

About the Author

The author of this article, named Jeo Nash, has studied in detail the requirements of a good web design company, and concluded the fact that an economic web design company is the need of the hour.

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Author: Jeo Nash

Jeo Nash

Member since: Feb 14, 2015
Published articles: 70

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