1Z0-412 Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials

1Z0-412 Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials certification exam covers the exam descriptive which is given in the article below. In this exam, the candidates have to sit for hundred and twenty minutes to solve seventy five questions. Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Specialist is the title for the passed out ones.

1Z0-412: Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials course outline is given as follows:

Oracle Eloqua and Oracle Content Marketing Cloud Service Product Overview consists of overview of how Eloqua fits into the wider solution and point of integration, features of Oracle Eloqua and the value of these features to marketing and sales, Eloqua social components,

How they work and how they differentiate Eloqua from other solutions, Eloqua AppCloud works and be familiar with the types of cloud connector components available, information created by marketing can be shared with sales and overview of Insight reporting and how it enables marketing to demonstrate the value of their activities.

1Z0-412 Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials Oracle Eloqua and Oracle Content Marketing Cloud Service System Architecture is the second topic which covers different components of the Eloqua application, how they are used to serve specific functions and work together, scalability of Eloqua's architecture, approach to integration with a high level understanding of available API's and Eloqua Data Model and Digital Body Language.

Initial Configuration consists of Eloqua website tracking scripts and configure tracking of non-html content, Configure Sub Sites, Setup tracking of query-string based websites, configure each Branding and Deliverability package, settings, master exclude list, microsite, company default settings, and default confirmation pages, Eloqua Marketing user with applicable user settings, subscription management using any one of Eloqua's three standard options, fields, views, and pick lists, initial list upload of bounce backs, unsubscribe, and contact and IP Warming.

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Automation: Lead Nurturing includes the 1Z0-412 Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials knowledge of Create emails by uploading an html file and creating an email in the editor, interpret Email Content and Deliverability reports, configure forms with Eloqua using any one of three different methods, purpose of common lead nurturing campaigns, PURLs, Shared Content and Dynamic Content in emails and landing pages.

The 1Z0-412 Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials topic of CRM Integration consists of relationship between internal events, external calls, and auto syncs, bi-synchronous integration with CRM, including web links, Custom Object and Custom Objects fields, CRM custom objects with Eloqua and leverages the data for segmentation, personalization, and scoring.

Automation: Lead Scoring and Data Tools covers the task to Configure a Lead Scoring model, Program Builder actions, decision rules, and feeders and run mode and program to update CRM with Lead Scores. Configure Eloqua Data Tools covers integrating with Third Party Systems, customer requirements and configure Data Imports and Data Exports.

Configure Cloud Connectors in Eloqua consists of Closed-Loop Reporting, technical Eloqua components of Closed-Loop Reporting, revenue is tied to campaigns (Revenue Attribution Model), campaign and opportunity settings and CRM integration for Closed-Loop Reporting. 1Z0-412 Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials exam should be prepared in a proper manner.

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