Reasons Why Businesses Benefit Greatly From Mobile-friendly Websites

The manner in which the internet is accessed has undergone a significant change over the past few years, with an increase in the number of people using smartphones and similar devices, therefore businesses are now focusing more on becoming mobile-friendly. One of the best ways to do this is to get a website developed, which is compatible with mobile devices. Hiring a reliable SEO company to develop a mobile-friendly website would help businesses reach out to millions of smartphone users in the market. There are several benefits of having a mobile-optimized website for an organisation. The most important ones are discussed below:

Additional Business: Virtually all businesses can benefit from a mobile-friendly website. A study that Google conducted two years ago on more than a thousand internet users in the United States revealed some interesting findings. About 67%of respondents preferred a mobile-friendly website over a non-mobile friendly one, in order to buy their desired products or services. About 48% of the respondents said that they felt frustrated when they browsed a site that was not optimised for their mobile devices. Upon visiting a mobile-optimised website, 74% of respondents expressed the likelihood of returning to that particular site in the near future. Based on these findings, one can clearly ascertain the tremendous business potential that a mobile-friendly website carries.

Low Maintenance Costs: When it comes to a mobile-responsive website, there is no need to create or reformat content separately for the mobile and desktop versions. The initial costs involved in building such websites are usually slightly higher; however they have much lower maintenance costs. Business organisations end up spending extra time and resources on adding extra features, creating additional functionalities, and performing other tasks separately on websites for desktops and mobiles. An SEO company can develop excellent mobile-friendly websites in order to save time and resources.

Higher Rankings on Search Engines: In the month of April, 2015, Google came up with its new algorithm, which favours mobile-responsive websites. This is a wake-up call for all the webmasters to optimise their websites in such a way that they are adaptable to the screens of desktops as well as mobile devices. An SEO company would ensure the creation of mobile-optimised websites to avoid being penalised for duplication of content, which arises from having separate URLs for desktops and mobile devices.

Faster Loading Time: When the user clicks on the website link on his or her mobile device, a mobile-optimised site would take less time to load as compared to the website specifically designed for desktops. Businesses stand to lose their potential customers if their desktop-optimized website is opened on mobile devices of users.

Along with all these benefits, there are certain others that can truly help businesses in keeping pace with the changing times. A unique, mobile-optimised website would get more back-links that would have otherwise been split between the mobile website and desktop version of it. An essential point to note about mobile-optimised websites is that they help create a positive image of businesses in the minds of users.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.