Allison Kemmer

The AdWords Auction insight report is an incredibly powerful and often underutilized marketing tool. Using AdWords Auction insight reports are a great way to stay on top of the latest trends, as well...

Relevance has always been a factor in how Facebook delivers ads to specific audiences, but now the social giant is providing advertisers with a measurable metric that shows how audiences are reacting...

Anyone that has had a website up and active for any length of time knows that Google has been crawling sites to try and size up the information and give adequate ranking. The HTML coding has been what...

Spending your marketing dollars is often a risky investment. If you spend your money effectively, it could result in big returns for your business or company, but if you spend ineffectively, it could...

Local search allows users to submit geographically limited queries against a database of local businesses. The local search queries target the business or product as well as the related location. For...