Varsha Singh

Smartphones have opened the market to new possibilities by taking communication to an enhanced level. Naturally, marketers are leveraging several channels that are easily accessible on mobile devices...

Customer engagement has been one of the most intriguing subjects in contemporary marketing strategies. Customers have become much more aware of the product they are purchasing, and are more...

Demand Side Platform is your tool to ensure that your digital ad campaigns are targeting the right audience over reliable ad networks at a cost-effective bid. Well, that sounds like a responsibility...

While promoting a business through digital channels, several methods can help you out. Any marketing activity is designed to help you reach your users with relevant communication to convince them to...

The sales cycle can be lengthy and tiresome. There is a good chance that you will lose a number of users in the process which will not convert as paying customer. As a marketer, we are consistently...

Have you noticed the little box just below the address bar of your web browser when you visit a new website asking your permission to send you notifications about offers and updates? If yes, then you...

The choice of marketing strategies has been debated for quite some time when it comes to digital. However, the approach saving time and improves your revenue generation is the one that you might be...

Being a marketer, identifying the most effective channel for sending marketing communication is vital. Push notification is such a channel that improves user engagement over android, iOS, and web if...

Push notifications have become one of the primary channels of sending marketing communications in recent times. You can promote your products and send updates to your users to engage them almost...

When you are marketing your business, you need the right kind of users to interact with you through your marketing messages. Now, you know that your users exhibit different behavioral patterns, and to...

Programmatic advertising has been nothing short of a revolution for online advertising. The automation of buying and selling of ad impressions over the internet has allowed businesses of almost all...

Depending on the type of device your target audiences are, you might observe a different rate of engagement on your push notification on Android and iOS. However, are you finding it difficult while...

The evolution of marketing communication through TV to giant billboards and newspaper ads, to digital, has been an overwhelming phenomenon. Moreover, the use of marketing collaterals depending on the...

Utility app or tools are one of the most popular app categories for smartphones. They offer a range of features from something as simple as changing the color of flashlight to something as important...

If you can bring back more users to the app, your app profitability is most likely to be in the pink of health as returning users are usually the most valuable. But how do you remind the user to keep...