Varsha Singh

The process of improving a campaign performance is known as Conversion Rate Optimization or CRO. No matters how amazing ad campaigns perform, an advertiser will always look for the scope of...

Almost every business is looking forward to building their own app. Then to drive revenue from it, they need an app marketing plan. Among the endless options (such as offline ads, incentivizing, word...

Ask anyone in the mobile app marketing world and you will know user acquisition is among the most challenging tasks. For most app models, user acquisition is about getting the user to install the app...

Generating user engagement towards your marketing communications is tough unless you are able to grab their attention with your message. Having said so, the choice of marketing channels, the content...