Join Martin

Account based marketing is gathering attention from many B2B marketers this is for certain, also the demand for it is grabbing an excellent pace. According to a few studies by researchers, 80...

Syndicated content travels faster than a bullet train. And, we are not lying. Our clients have benefited from content syndication tools in a great deal. It spread awareness about their brand (rather...

B2B industry very well know the account based marketing (ABM) concept. ABM is no longer an untouched notion for B2B companies. It’s efficacy as a marketing strategy has observed it gain traction among...

According to CMI, around 42% of the B2B marketers think content marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase...

Account-based marketing (ABM) is transfiguring the B2B marketing and sales sphere because of its efficacy in outstretching high-value target accounts — but it’s not a very easy strategy to juggle...

Did you know around 30% (approx) of companies are of the opinion that most of the data of their prospects or customers is someway inaccurate.And around 90% of the companies face the challenges to...

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. This requires investing a great amount of time...

When we invest all our time and efforts creating an incredible in-depth piece of content that's engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and...

It is always a wise thing to opt for Account centric approach as it bifurcates the key business accounts and markets personally to the single units. This lessens the cost of marketing and delivers a...

Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. Do you know, data gets stale faster at the average rate of 2% per month. Poor...

As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions. The question is if you are going to employ...

It creates a bigger wave when you say, "we generated 10,000 leads last week" rather than, "We got 100 leads last week". But does this really make sense?!On paper it might sound great, but out of these...

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their...

B2B marketing is transforming very astutely. Many businesses tend to fail if they do not understand and adopt the latest trends in the market. This happens even in our regular life, for instance, no...

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies started noticing the need for personalized marketing. Back then too, customers were craving for personalized buying...