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Whether you’re in the process of building or redesigning your website, there are some mistakes that can seriously hurt your search engine ranking. While these mistakes might be easy to make and not...

Email marketing may seem old-fashioned and antiquated, but it's still one of the most effective methods you can use to grow your business and reach new customers. Email marketing has been around since...

Creating an accessible website is essential to ensure that everyone can have the same great experience. Providing equal access for various visitors with different abilities, language backgrounds and...

Several businesses face the same two challenges: making sure the web design works on all devices and that the design allows people to easily find what they’re looking for. In order to achieve both of...

If you’ve just created a new website, you might want to take advantage of search engine optimization (SEO) to help it get found. Search engine optimization strategies can make it easier for people to...

Whether you are running an e-commerce store or a simple website for movie reviews, user experience is absolutely important. Good user experience minimises your bounce rate, increases the session...

There are several misconceptions regarding search engine optimization that have stuck with us over the years. Some of these myths have already been debunked, but others continue to dog the industry as...

Google Answer Boxes make it easy to find relevant, timely answers right on the search results page, with no need to click on an organic listing or navigate away from the search results. When Google...

You’ve finally gotten your website to rank on page one of Google, but you don’t have any leads coming in. If you have an online business, this can be the bane of your existence. There are many...

Bounce rates tell us if visitors are staying on our website and if they're enjoying it. The higher the bounce rate, the less likely they are to stick around, so you need to keep an eye on yours and...

Designing your web page can seem quite daunting, especially if you have never done it before and don't know where to start. You might be tempted to go overboard with so many design options available...

Do you have a great website with useful, timely information? When you build any business website and start generating web traffic, one of the most important elements you need to take into...

The term SEO may strike fear into the hearts of many small business owners, but it shouldn’t. Yes, there are plenty of shady agencies out there who may take your money and do nothing in return...

How do B2B businesses attract and retain customers? The answer is by implementing digital marketing strategies that will allow them to excel in their niche and stand out from their competitors, who...

When you’re trying to rank higher in search engines, anchor text can play an important role. These are the bits of text you see highlighted when you hover over a link, such as click here or more...