Guillermo Correa
Member since: Jan 25, 2022
Published articles: 2
5 Examples of a/B Tests That You Can Apply This Week
A/B tests are excellent tools, as they give us real feedback from the market. It's not just a simple research where someone can answer one thing and do another on a practical level: it's about...
What is an a/a Test?
If we suspect that our A/B tests may be giving incorrect results (i.e. giving a winner when implementing the change does not show an improvement), it is necessary to analyze why this is happening...
Articles > Marketing & Advertising > Marketing Tips
Jan 28, 2022
Author Bio
Guillermo Correa. Blogger at Greydrive. insights, experimentation and Cro to optimize your e-commerce in an objective way. We work with major brands in Latam and Spain to create successful experimentation programs.