Tiger Advertising

Picture this: you get a Diwali ad from your office friends group and before you know it, you're sharing it with your family. You don't actively seek out a great festive ad, it just lands in your lap...

The once-beloved Soan Papdi has now gained a reputation for being the "hot potato" of Diwali, passed from one household to another without being consumed. Despite its long-standing presence in Indian...

The most anxious situation for any agency is to win a client. Having a client join your agency requires throwing a brilliant pitch. So what's the trick to getting the creative pitch right? Here are a...

When you hear the word "Pop Culture" what comes to your mind? Do you associate pop culture with movies and TV shows? However, Pop Culture is even broader than that; it encompasses music, art...

McDonald’s India launched an amazing campaign that highlights the role of the inclusivity platform, EatQual, in creating an inclusive experience at McDonald’s. The campaign created, by DDB Mudra...

The 2024 Olympics not only promise exhilarating moments but also present an exceptional opportunity for sports enthusiasts and brands alike. This global spectacle offers an unparalleled platform for...

Good things come in small packages. Remember the times, when shampoo became a mass market phenomenon, with small packs priced at unimaginable rates? Sachetisation became a rage and a variety of...

Did you know, according to the Nielsen Consumer Trust Index, 92% of the consumers trust UGC more than traditional advertising? You might be thinking what does UGC mean? It basically means User...

On-box Advertising is playing a pivotal role in helping brands establish a unique and impactful presence while boosting their digital presence across various social media platforms. This innovative...