Giselle Fernandes

The emergence of big data, technological advancements, and data science approaches have dramatically transformed industries like retail, finance, and travel. The Life Sciences industry is no...

In 2003, the cost to fully develop an FDA approved drug was $803 million1. Now, however, that price has skyrocketed up to 2.6 billion and there have been no signs of this rate slowing...

Pharma companies have begun to realize that to stay competitive, they can no longer afford to conduct their business with traditional methods. A one-size-fits-all sales strategy no longer...

Pharma marketing, simply put, is the strategies and tactics employed by pharma companies to promote and sell their products. This form of marketing focuses on medications and medical services...

The pharmaceutical industry is a key player in advancing patient care. Through their development of novel diagnostics and therapeutics, physicians and other medical professionals are able to detect...

Pharma marketing, simply put, is the strategies and tactics employed by pharma companies to promote and sell their products. This form of marketing focuses on medications and medical services...

ZING Powers HCP Engagement Against the backdrop of changing policies, mounting regulation and skyrocketing costs, pharmaceutical companies are investing heavily in their organization’s digital...