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Lyn Rod

Member since: Jun 05, 2024
Published articles: 5

Ethical Pharma Marketing Strategies: Building Trust and Compliance

Pharmaceutical marketing is a specialized field that extends beyond traditional advertising. It encompasses various activities designed to promote and sell pharmaceutical products while ensuring...

Articles > Business & Careers > Business Tips Jun 14, 2024
Hub Services in Pharma: Strategies for Success in a Patient-Centric World

Over the past decade, HUB services in pharma have significantly transformed the pharmaceutical landscape. Initially, pharmaceutical companies focused primarily on developing and distributing...

Articles > Business & Careers > Business Tips Jun 15, 2024
Improving Salesforce Effectiveness in Pharma: a Comprehensive Guide

In 2023, the pharmaceutical industry faces a rapidly evolving environment, marked by intense public and regulatory scrutiny aimed at reducing healthcare expenses. This pressure affects pharmaceutical...

Articles > Business & Careers > Sales Jun 09, 2024
Improving Technical Support Efficiency with Co-Browsing

In the evolving landscape of customer service, co browsing has emerged as a cutting-edge tool that transforms how businesses interact with their customers. Co browsing, short for collaborative...

Articles > Business & Careers > Business Tips Jun 14, 2024
Key Benefits of Pharma Patient Journey Mapping for Pharmaceutical Companies

Nearly 70 percent of Americans take at least one prescription drug, and more than 50 percent take two. This staggering statistic underscores the pervasive reach of the pharmaceutical industry across...

Articles > Business & Careers > Business Tips Jun 17, 2024