Interics Digital

According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries...

Managing a business’s online reviews is paramount for a good reputation and can help improve its image.Potential customers are relying on review sites to research their purchasing decisions. A recent...

In the age of digital transformation the business has been adversely impacted by digital and online marketing. Today, the term digital marketing is defined as the use of various digital...

Virtual events have become the new normal because of the COVID-19 pandemic. Businesses and organizations have turned to virtual events to connect with their audiences, and this shift has had a...

Traditional marketing is becoming lesseffective by the day and as a forward-thinking marketer, you should consider that the impact of digital marketing on customers is far greater. Though it appears...

Often wrongly used interchangeably, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)are two different marketing channels that businesses can use to reach their target audiences on...

You might wonder, what's the big deal about 'the customer journey'? Isn't it a simple process? Companies offer a product or service, customers buy it. In fact, it's a lot more complex than that.Also...

We are living in an era of digitalization, where nearly everything has been digitized; thereby pushing almost all brands and companies to create a place for themselves in the digital world - one way...

Business has been challenging in today’s fast paced world where competition keeps increasing and you constantly require aggressive marketing strategies to keep your business running happily. Talking...

After the launch of the iPhone, the trend was to build separate sites depending on whether a person visited the site from a desktop computer or a mobile device. This was a time-consuming, expensive...

In the ever-changing digital ocean, moment marketing is your surfboard – it's all about catching the perfect wave to connect with your audience right when they’re most engaged. This article will help...

We've all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly?To put it simply, SEO is the activity or strategy that attempts...

As competition between companies grows, brands have to work that much harder for their traffic and sales. Branding your website is of the ways to strengthen brand value and build your competitive...

All businesses, even small brick and mortar stores should be taking advantage of digital marketing. Digital marketing provides tons of opportunities for small businesses - even those with a small...