David Warner
Member since: Oct 24, 2025
Published articles: 13
Introduction: Why ABM in 2025 Looks Different In 2025, ABM is no longer about launching campaigns — it’s about engineering engagement.If your strategy still starts with a big target list and one-size...
B2B buying journeys have been more complicated. They have become longer, noisier, and more fragmented. Prospects are reading content and watching videos through dozens of different channels...
In today's competitive B2B environment, ABM marketing (Account-Based Marketing) is the foundation for aligning your sales and marketing, driving engagement at scale and accelerating revenue. What was...
In today's competitive B2B marketplace, having a strong B2B lead generation funnel is not just a strategy, it’s a necessity. Today’s B2B buyers are informed, selective, and often halfway through the...
Introduction: The B2B Budget Dilemma In 2025, every B2B marketer is grappling with the same question- Where do we invest our next dollar to generate qualified opportunity? With increasing Cost per...
The Reality No One Talks About Marketing says, "We brought in 200 MQLs this month." Sales replies, "We only had 20 meetings come of those." Sound familiar? That dynamic defines all the good and the...
B2B marketing content used to be evaluated by how much or how often it was made. There is no assessment being made of success for the 2025-26 period. The cornerstone of a successful campaign...
Precision Marketing is one of the most important strategies B2B companies have to employ if they still want to be able to reach the correct buyers at the exact right moment. Due to the...
B2B buying cycles in 2025-26 are quick, loud, and more difficult to anticipate. The marketers who succeed are those who can identify genuine buying intent at a very early stage - not merely...
It is quite difficult to predict 2026 to be one of the most unstable years for B2B. B2B companies will be faced with a new reality in which budgets will be reallocated on a quarterly basis...
Introduction: Why EDM Blasts Still Matter in 2025 While AI, powered automation, omnichannel orchestration, and hyper, personalized journeys have been on the rise, EDM Blasts (Email Direct...
Account Based Marketing has evolved as one of the essential instruments in B2B demand generation of the present time, particularly for firms that aim at the high-value accounts with long...
B2B companies in 2025 should definitely not think about targeting buyers by way of guesswork. In fact, contemporary buyers do their research quietly via many channels, and thus, when they decide to...
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