Zara Whitefield

Beyond a Sybase Customer List: Understanding the SAP ASE Installed BaseA traditional customer list can show which organizations are associated with a technology, but it may provide limited context...

How Lawson ERP Installed-Base Data Supports Account-Based MarketingAccount-based marketing (ABM) works best when marketing and sales teams have a clear understanding of which companies fit their...

What B2B Teams Can Identify From User DataUnderstanding who works with a particular enterprise technology can be just as important as knowing which companies use it. Microsoft Dynamics AX has been...

SAP Business One Customers: Industries, Company Profiles and Adoption PatternsSAP Business One is an ERP platform used to connect business processes such as finance, purchasing, inventory, sales...

If there's one lesson I've learned after years of working with B2B marketers and sales teams, it's this: better campaigns don't start with better messaging. They start with better market...

Knowing which ERP a company uses can change how a B2B sales or marketing team researches an account.A company using Oracle NetSuite is not simply another company that happens to fit an industry or...

B2B account research usually starts with basic information such as industry, company size, revenue, and location. While these details are useful, they do not always show how a company operates or what...