Karthik Guduru

Most online actions happen on the website of a company. Therefore big traffic goals are essential as it translates into multiple customer actions on the website, be it buying, downloading, subscribing...

From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at Everything is possible, THROUGH...

PPC campaigns are the most expensive and also highly rewarding ways of generating leads online. And the landing pages used in such campaigns hold the key to the success. But most marketers often...

An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for...

Local Search Engine Optimization is a different ball game as compared to an average SEO campaign. Not only do you have to work on the nitty-gritties of customary SEO, you will also have to incorporate...

Whether to make a delicious dish or to write a snippet of code, the first thing that flashes in your mind is Google. And ‘How to’ is that small magical phrase which leads you to the right answers. In...

Twitter, the micro-blogging and social networking site, is a goldmine for businesses who want to build their brand on social media platforms. As a brand building medium, Twitter is powerful as it...

Sometimes it helps to recall the clichéd. What cannot be monitored cannot be measured. Assuming your brand has adapted itself to being digitally savvy and is connected with users important to your...

Content marketing, in its very essence, has one core objective – to engage and retain a clearly defined segment(s) of the market which would ultimately translate into a desired customer action. Be it...

Search Engine Optimization or SEO is the crux of a brand’s online ranking and its prominence in organic search results. A comprehensive and carefully strategized SEO plan can help build a digital...

Content marketing, by its very definition, refers to engaging the target customer groups through valuable pieces of content. It is not enough to fill the web pages of your business with random, heavy...

Redesigning or revamping your brand is crucial to being relevant to your customers’ dynamic preferences, staying two steps ahead of competition, and showcasing your brand as adaptive and responsive. A...

Inbound marketing is becoming increasingly popular and widely used. We are seeing companies leverage marketing automation software, blog, email, etc., to operate the same playbook they have for years...

When it comes to social media, there are certain things that work with your target audience, and certain things that just don’t click. The plethora of options to socially engage with relevant...