Anita Ray

Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for...

The quick advancement of technology during the last two decades, has developed many new strategies concerning marketing, that has changed the landscape of many businesses rapidly. Small and medium...

In the world of business, the digital space offers an area to outmaneuver the competitors. Not only that, it is an effective way to reach out to your potential customers an make the right impressions...

Affiliate marketing is a performance-based, mutually beneficial business partnership between the business owner or advertisers and website publisher or affiliate. In affiliate marketing, an advertiser...

A company intending to advertise its products/services can choose from these two patterns of advertising: digital and conventional. There is no denying the fact that traditional advertising has...

Digitalization has ushered a sea-change in commercial activities worldwide. From leisure activities to academic services, almost everything is available online. The growth of this virtual field has...

How nice it would be if there is a compact device that can be carried with us at all times and which takes care of all professional, financial and social needs, with just touch of fingers? Till about...

There is no confusion today that soft skills are helpful for freshers to get a job. Freshers with soft skills are more likely to get jobs rather than those without soft skills. Today, soft skills are...

As an effective digital marketing strategy, performance marketing has emerged as a powerful tactic for businesses to drive conversions. While it’s tempting to take advantage of this marketing tool and...

Marketing is less understood than advertising, maybe because people are exposed to the advertising process more than the marketing process. Both marketing and advertising are different, marketing is a...

Hyderabad is the ideal city to build a career for digital marketing professionals with a wide variety of jobs in the digital marketing space. Google is here, so is Facebook. Amazon is here. Linkedin...

Affiliate marketing is a joint business partnership between the advertiser and publisher. Where the advertiser is the brand owner who owns the products or services and the publisher or the affiliate...

In India, eCommerce has turned out to be one of the fastest-growing industries. By 2021, the Indian eCommerce industry size is estimated to touch 5.9 Lakh crore rupees. Interestingly, new trends are...

Email marketing has been an important mechanism in digital marketing. In the current competitive business space, your firm should have a good email marketing strategy that can spearhead your revenue...

Regardless of the business, you are in, you should realize the potential of email marketing in growing your sales revenue and strengthening customer relationships. Most forward-thinking entrepreneurs...